Cloud Computing is one of the hottest topics in IT. As more non-IT business people are getting tech and internet savvy, they are bringing in cloud applications into the enterprise to solve their specific problems. A lot of time this is even done without support from IT. This is known as stealth cloud computing. CIOs under the pressure of shrinking budgets are struggling to embrace the cloud computing concept and trying to figure out how to integrate this into their product offering to the business. Some are succeeding, but most are struggling. But the biggest cloud application to enter the enterprise today is social media and this is being ignored by a lot of IT managers. More and more social media applications are being used by different departments in the enterprise thus requiring IT managers to chain their point of view.
To understand social media the statement “practice makes perfect” stands out. But how much practice are CIOs putting into to understanding social media. Are they becoming a social media champion or hiding in the basement?
In an independent market research exercise, over 100 CIOs of top companies in Belgium have been analyzed for their social media presence. The research has focused on the business side of social media which includes LinkedIn, Twitter and Blog presence.
As could be expected nearly all CIOs have a profile on LinkedIn (97%). When it comes to Twitter 67% has no account. 21% has a clearly identifiable account. The remaining 12% are accounts that could belong to a CIO but no picture or clear reference is made (only a likely similar name of the CIO was found). Finally only 7% seem to have personal website of blog page.
Digging a little deeper in Twitter (all 33%), it reveals that 32% have never sent a tweet, The next 26% less than 5 tweets from which we can conclude that twitter is not really used. There is one CIO in the list of 100+ analyzed that stands out with over 3000 tweets. The same picture comes up to when looking at the number of people CIOs follow, 16% have no followers or follow someone and 70+% have less than 50 with the majority under 10.
Sticking your head in the sand and ignoring social media, as some large enterprises have opted to do, probably isn’t the solution. Whether it is internal use of social media or external branding and sales, CIOs have a critical role. CIOs should help HR, marketing, sales, product to leverage social media for company’s advantage. CIOs are expected to provide the technical strategy and tools to execute social media strategy and provide results on its effectiveness while avoiding security breaches or a social media meltdown.
Now that CIOs have conquered social networking using LinkedIn , the next step is to demonstrate they understand social media by starting a blog (add value by sharing) and a Twitter account (info sharing and traffic generation).