Why the political parties have no Social Media Policy?

2012 is an election year. This is not only the case in the US, but also in many other countries including my own, Belgium. There will be local elections and union elections this year. But I am looking forward, with a lot of anticipation, to how US politics will be using Social Media to rally to victory. Four years ago, Team Obama surprised everybody, but this year, many politicians and candidates will be fighting back and use the same weapons.

What I can not stop wondering about is whether the Democratic or Republican party has a Social Media Policy. I do not think so and in all honesty I am not sure they can make one that sticks. In reviewing the database of social media policies (http://socialmediagovernance.com/policies.php), there are a number of elements that always show up in such a policy. Maybe this is a good time to benchmark some paragraphs of these policies versus the political world. It will become apparent why it would be close to impossible to create a Social Media Policy (that would stick to) for any political party: Here are some clauses and further meaning:

• Respect your Audience: One should show proper consideration for other’s privacy and topics considered inflammatory.
• It is a Conversation: it is supposed to be a two-way conversation and not just shouting out to the audience.
• Respect your competition, do not pick fights or launch personal attacks: Seems very obvious and does not really require any further explanation.
• Be honest and transparent: do not be sneaky or devious. Do not have others go out there and say good things about you and bad things about others. Stay away from ghostwriters.
• Be yourself and respectful: Voters will see through your marketing tricks and talk. Be passionate and let that show through your personality.
• Get your facts right: Separate your opinions from your facts. How often is this not forgotten?
• Admit mistakes, apologize and correct your mistakes: do not be afraid to say that you were wrong. Admit to those mistakes and correct them.
• Think twice about posting: Before you post think about how it will be perceived since that is what people will see as the reality. The internet does not forget easy. Make sure you are allowed to post this content.
• Do not lie: Obviously since you are personally responsible for “speaking” on a public platform.
• Add Value: People’s time is valuable so do not waste it with.
• Aim for Quality and not Quantity: Offer your contribution with content and in context.
• Do not spam your audience: Respect people’s time.

As most companies and organizations are urged to create good social media guidelines and policies, I think politicians should set the example. However, I know that politicians stand on the barricade when they see these types of policies, but just like marketers they feel that their hands are tied. So I wonder if any of the political parties are even giving this any thought and would love to hear from them. Any thoughts?

Positieve redenen om aan mobiele sociale media deel te nemen

Mobiel is de toekomst. Smartphones en tablets nemen gestaag de functies van desktops en laptops over. Steeds krachtiger processoren, grotere geheugenruimtes en geschiktere schermen zorgen ervoor dat we een bijna gelijkaardige gebruikservaring krijgen. Mobiel internet en WiFi garanderen daarbij dat men altijd en overal toegang tot internet heeft. Het gevolg is dat men meer en meer gebruik zal maken van het mobiele toestel ten koste van de klassieke PC’s. Die trend is al zeer duidelijk merkbaar bij PC bouwers. En dus gaat men ook meer en meer van sociale media gebruik maken op die mobiele toestellen. Niet alleen vanwege die natuurlijke evolutie, ook omdat mobiele sociale media een aantal zeer belangrijke extra voordelen bieden.

Wat zouden de belangrijkste redenen zijn waarom iemand ervoor kiest om ook via de mobiele telefoon actief te zijn op sociale media? Die kunnen zeer divers zijn, maar laat ons hier even alleen op de positieve aspecten concentreren.

Eerst en vooral is er het aspect connectie. U gebruikt het om in contact te blijven met familie, directe vrienden en collega’s. Dit zijn over het algemeen de mensen die in de contactenlijst van de telefoon staan.  En daarnaast heeft u dikwijls reeds een veel bredere digitale kennissenkring opgebouwd op sites als LinkedIn en Facebook. Ook met die mensen kan u op uw mobiele toestel directer en sneller in contact komen dan voorheen.

Het plezierige aspect van mobiele sociale media mag zeker niet onderschat worden. Enkele van dergelijke media sites bieden incentives aan om het verkeer naar hun sites te verhogen, maar dat is slechts bijzaak. Het echt onderhoudende element is simpelweg het bevredigen van de natuurlijke nieuwsgierigheid die ons mensen eigen is. Met een mobiel toestel, dat een kleiner scherm heeft dan een PC, wordt de aandacht veel meer gefocust op de informatie die er te lezen valt. Daardoor krijgt uw sociale mediabeleving op zo een toestel ook een veel directere ervaring.

Zelf heeft u net daardoor ook eerder de neiging van veel sneller te reageren en hoeft u niet te wachten tot u weer achter uw PC zit om updates rond uw status de wereld in te sturen. Met een mobiel toestel kan u hier en nu onmiddellijk een update geven, reacties posten en contactverzoeken aanvaarden. De interactie met de anderen wordt daardoor groter en voor een belangrijk stuk zelfs persoonlijker.

De meeste mobiele toestellen zijn daarenboven uitgerust met een GPS chip en kunnen zelfs aan de hand van de WiFi netwerken waarmee u verbindt hun locatie bepalen. Dit biedt u de mogelijkheid interessante plaatsen waar u komt gemakkelijk te bewaren en connectie te maken met de mensen die op die plaatsen het mooie weer maken. Dit is niet enkel handig voor het verhogen van uw eigenwaarde door de wereld te laten weten waar u bent en wat u doet. Vaak over het hoofd geziene redenen om locatiebepaling en sociale media te combineren, is enerzijds het aanleggen van een verzameling herinneringen aan momenten en activiteiten uit het verleden, en anderzijds op plaatsen waar u aanwezig bent uw eigen intellectuele nieuwsgierigheid bevredigen. Probeer apps als Goggles of Layar maar eens uit.

En tenslotte kunnen mobiele sociale media zorgen voor een verbetering van uw tijdsgebruik. Iedereen dient wel eens te wachten of anders verloren tijd door te komen. Waar u anders een deel van uw productieve tijd opofferde door via uw PC aan sociale media deel te nemen, kan u dat nu vermijden door dit tijdens die anders dode momenten te doen op uw mobiele telefoon.

Met andere woorden: er zijn heel wat argumenten te bedenken pro mobiele sociale media. Maar een waarschuwing is daarbij evenzeer op zijn plaats. Zoals met zoveel in het leven kan overdaad schaden. Hou de ervaring dus positief en vermijd obsessief raadpleginggedrag en impulsieve reacties. U heeft waarschijnlijk toch ook wel een leven buiten dat kleine scherm?

Joris De Sutter  is Partner bij Vanguard Leadership.

Twitter/LinkedIn

Have you joined or left Google+?

In July Google announced its newest addition in terms of social media: Google+.  This was Google’s next attempt to make a big splash in the social media world.  At that time I was really questioning the viability of such a new network and I think looking at where we are today, I still stand by my views.

Yes, I ranted and raved about the fact that I was not able to get onto Google+ but with thanks to a few friends I finally succeeded.  The frenzy Google+ was looking for did not miss its target.  The number of users grew to 20 million in no time.

Over the time I have been using Google+, I have not seen any (good) reasons why I would drop my other social media platforms and again I have been proven right.  Today, Google+ might claim to have millions of people but like I many have created an account, seen what the buzz was about and then left account inactive.  My point is that if all my friends are on other platforms, why should I switch…

Even worse, I ran across a post (http://mashable.com/2011/10/12/eric-schmidt-google-plus/) about Google senior management not being on Google+.  It seems that they were not eating their own dog food.  Since the public announcement of this fact, Google management has decided to join.  Now let’s see how their activity levels will be in the next months.

Looking at the stats for Google+, we can see that about 40 million accounts exist but it seems a boy’s network and a lot of them are working the field of social media.  Lately, posts have been showing up that Google+ is declining and/or loosing active users.  The main reason behind this is Facebook and the other social media platforms are taking the “new Google+” functionality on board quickly to re-establish their lead.  So what Google+ is accomplishing is to keep the competition on their toes, which is not bad!

Now that Google+ has opened up to the public, I am wondering if the adoption rate by “real” people that will actively use it, is going to go up.

If you just joined I would love to hear your experiences.  If you left, why?

Van Push naar Pull in Social Media

Push email is in het bedrijfsleven goed doorgedrongen. Met oplossingen als Groupwise (Novell), Lotus (IBM), Exchange (Microsoft) tot zelfs Google Apps kan de actieve professional op een perfecte manier bij blijven met wat er rond zich gebeurt. Belangrijke mails worden verwerkt, contacten en documenten beheerd en kalenderitems worden uitgevoerd. De zogenaamde push functionaliteit, die er voor zorgt dat die dingen nu onmiddellijk in real time onder onze aandacht gebracht worden zonder enige vertraging, is voor de ene een zegen, maar voor de ander echter een gesel. Ongeacht of u nu tot de eerste of de tweede categorie behoort, het bedrijfsleven kan niet meer zonder push omdat de samenwerkingsmodellen binnen bedrijven er grotendeels op gebaseerd zijn.

Ondertussen zijn met Web 2.0 de diverse social media netwerksites sterk opgekomen. LinkedIn en Twitter spelen een belangrijke rol op bedrijfsvlak, maar Facebook is zakelijk zeker ook niet te onderschatten. Daarnaast zijn er ook nog mediasites als Flickr, Picasa en Youtube waarmee bedrijven promotioneel aan de slag kunnen, net zoals met locatie gebaseerde toepassingen zoals Foursquare. En tenslotte nog zijn er ook nog fora, blogs en Slideshare die toelaten gerichte informatie met de doelgroepen te delen. Wat al deze social media gemeen hebben, is dat ook zij met push functionaliteit werken. Gebeurt er ergens iets in een kanaal waarop u geabonneerd bent? Dan kunt u daar onmiddellijk van op de hoogte gesteld worden.

Hoe u die verwittigingen ontvangt hangt van uw eigen voorkeur af, tenminste indien u de moeite neemt de instellingen van elk afzonderlijk platform te bestuderen en aan te passen. Wie dat niet doet of door de bomen het bos niet meer ontwaart kent de gevolgen. Waar push ons vroeger hielp om op de hoogte te blijven van belangrijke berichten, hebben veel mensen nu juist hulp nodig om bij te blijven met de push functionaliteit op zichzelf. We leven in een tijd met een overvloed van informatie vanuit ontzettend veel  sociale webdiensten, die ons via PC en smartphone bereiken. En dat komt op velen over als een bombardement.

Uiteindelijk is dit een probleem dat niet zozeer vanuit een technologisch standpunt dient aangepakt te worden, dan wel vanuit een verandering van de eigen visie op wat sociale media voor u betekenen. De focus ligt uiteindelijk op het sociale, en niet op de media die slechts het vehikel is dat de boodschap draagt. Er is dus vooral een mentale aanpassing nodig. Wat zijn uw verwachtingen eigenlijk van uw deelname aan de diverse netwerken? Laat u alles gewoon op u afkomen (het push bombardement) of probeert u effectief in dialoog te gaan? Indien u naar het laatste neigt zal u vanzelf merken dat u langzaamaan automatisch naar een Pull functionaliteit zal evolueren. Al doende leert men.

Die evolutie naar Pull, om slechts die updates die u echt interesseren en waarmee u aan de slag wilt er uit te pikken, is niet evident. Er bestaan handige tools die u hiermee kunnen helpen en diverse trainingen en workshops zullen u zeker op de juiste weg zetten. Maar vergeet nooit dat de belangrijkste tool zich steeds tussen uw twee oren bevindt.

Joris De Sutter  is Partner bij Vanguard Leadership.

Twitter/LinkedIn

CEOs lack time to take part in Social Media

Close to a billion people are using social media platforms today.

Most, of them are doing it for personal use but more and companies are jumping on the bandwagon.  Though some CEOs are embracing social media most of them despise it and stay away as far as possible.  This brings up a lot of challenges for the social media champions and social media addicts to convert and convince these people.

Most CEOs do not (want to) see the benefits of social media because their mind is set on other things such as return on investment.  Social media can reap a lot of return but unfortunately, it takes time and most CEOs and executives do not have that time (to wait for results).

In a recent survey done by Vanguard Leadership, we found that a remarkable number of Belgian CEOs are present on one of the major platforms (89%). However, less than 25% are active.  So what are their reasons not to be active:

• Lack of time – CEOs do not spend, like most of us, time in front of their PC, ipad or even smart phone. Let’s be real they are not paid to do the legwork.
• Lack of peers and interaction – This is a continuation of the above point.  Since they are not taking time to read, comment or contribute to social media there is no interaction between them and others (peers or not).  No interaction means no incentive to contribute.
• Information overload and quality – Having a lot of information is good for decision making but we all know that social media provides too much information. And if you do not control it properly (and that takes time) it creates overload.  Too much (unqualified) information leads to confusion and bad decision making.  Not what a CEOs is waiting for…
• Lack of knowledge and understanding – Most CEOs are not digital natives.  So social media is not part of their DNA. Time and energy are needed to learn about a multitude of platforms.  And the speed of evolution of these platforms brings on another big problem for them when trying to keep up with these evolutions.  A challenge CEOs do not really need or want.  Additionally, they only hear the bad stories because good stories are less told so why should they invest their valuable time.

However, there are some good reasons why  you need to convince them to join.  More and more CEOs are doing it and seeing the benefits:

• By taking part in social media the CEO demonstrates his leadership in adopting new technologies and thus more members from the executive team will join.  A great starting point to get CEO buy-in is to implement social media internally first.  By using social media internally not only does communication improve (less distance between management and employees) but lessons are learned internally and no mistakes are made when social media is externalized.
• When CEOs use social media with customers, suppliers and  employees, it makes the person and company more human and you get the benefit of more opinions and easier accessibility
• It is clear that a CEO can boost the brand by using social media.  Many US examples have shown the way here.
• Finally, when the CEOs is on social media, the company is able to attract easier young people since the company is seen as a dynamic operation.

The conclusion is really that today’s CEO is far from joining actively social media because of the lack of time but once convinced he will be the motor that can shifts the company into a higher gear.

Are CIOS lost in the social media cloud?

Introduction

source: shutterstock

Cloud Computing is one of the hottest topics in IT.  As more non-IT business people are getting tech and internet savvy, they are bringing in cloud applications into the enterprise to solve their specific problems.  A lot of time this is even done without support from IT.  This is known as stealth cloud computing.   CIOs under the pressure of shrinking budgets are struggling to embrace the cloud computing concept and trying to figure out how to integrate this into their product offering to the business.  Some are succeeding, but most are struggling.   But the biggest cloud application to enter the enterprise today is social media and this is being ignored by a lot of IT managers. More and more social media applications are being used by different departments in the enterprise thus requiring IT managers to chain their point of view.

To understand social media the statement “practice makes perfect” stands out.  But how much practice are CIOs putting into to understanding social media.  Are they becoming a social media champion or hiding in the basement?

Research

In an independent market research exercise, over 100 CIOs of top companies in Belgium have been analyzed for their social media presence.  The research has focused on the business side of social media which includes LinkedIn, Twitter and Blog presence.

As could be expected nearly all CIOs have a profile on LinkedIn (97%). When it comes to Twitter 67% has no account.  21% has a clearly identifiable account.  The remaining 12% are accounts that could belong to a CIO but no picture or clear reference is made (only a likely similar name of the CIO was found).   Finally only 7% seem to have personal website of blog page.

Digging a little deeper in Twitter (all 33%), it reveals that 32% have never sent a tweet, The next 26% less than 5 tweets from which we can conclude that twitter is not really used.  There is one CIO in the list of 100+ analyzed that stands out with over 3000 tweets.  The same picture comes up to when looking at the number of people CIOs follow, 16% have no followers or follow someone and 70+% have less than 50 with the majority under 10.

Recommendation

Sticking your head in the sand and ignoring social media, as some large enterprises have opted to do, probably isn’t the solution. Whether it is internal use of social media or external branding and sales, CIOs have a critical role. CIOs should help HR, marketing, sales, product to leverage social media for company’s advantage. CIOs are expected to provide the technical strategy and tools to execute social media strategy and provide results on its effectiveness while avoiding security breaches or a social media meltdown.

Now that CIOs have conquered social networking using LinkedIn , the next step is to demonstrate they understand social media by starting a blog (add value by sharing) and a Twitter account (info sharing and traffic generation).

hospitals and their social media policy

I did not think I was going to write so quickly a follow up to my last week’s post on social media in the hospital area, but my interest was peaked this week by a poll I saw via Twitter (@reedsmith).

The polls asked the question whether the organization/hospital had a social media media policy.  The result was somewhat amazing.

72% of the people who answered (25 answers) the poll said they did have a policy.  This number is very high but due to the fact that on average only 1 in 3 has a policy.  The fact that this poll was run through Twitter probably skewed the results.  The users are already on social media and thus somewhat likely to have a policy.

Looking at some publicly published policies, the areas that are covered can be summarized as:

• Clear definition on where the medical facility stands when it comes to social media and what usage during and off work-time.
• Commenting guidelines and rules
  • Focus on positive comments
  • posts with abusive and offensive language will be removed
  • posts with personal attack  will be removed
  • All spam-like posts will be removed
• Blogging guidelines including the use of disclaimers in both directions (medical facility and the commenter)
• Identity and affiliation with the medical facility
• Use of code of ethics including all other applicable policies
• General rules of conduct (add value, be smart, be authentic, etc.)

Though it is great to see that there are good examples of social media policies being put in place?  There are in my opinion 3 major components missing in these types of policies:

• What are the clear guidelines to deal with negative comments?  What is the plan?  Who is the go-to person/department?
• What monitoring is being done to make sure this policy is being “enforced”?
• How has the policy been communicated to the employees?  Just put on the intra-net does not do it.

So as a conclusion, I think that having guidelines for your employees is great, but they need to communicated and monitored effectively so. People must know what can and can not be done and what to do in cases of emergencies.

Is Obama checking in into the White House…

Using Foursquare, Gowalla or Facebook Places?  Or does Sarkozy at the Elysée? The Queen at Buckingham Palace?  Or even closer to home, Yves Leterme at the Lambertmont #1?  We are sure of one thing: Bart De Wever and Elio Di Rupo are not using it to plan their “secret location” meetings to form a government.

What is this all about?

Location based social network applications are among the fastest growing sectors of the digital world and getting a lot of attention.  Where as Facebook answers the question “What is on your mind?” and Twitter “What is happening?”, location based software answers the question “Where are you?”.

Foursquare and Gowalla are today’s leading players.  They have quickly understood that check-ins need more than just telling people “where” you are.  They are offering badges and mayorships to maintain competitiveness and keep users interested.  Facebook is now also joining the race with the introduction of Facebook Places.

Today, location based social media is a narcissistic tool focusing on bragging rights tied to a leader board, number of check-ins and mayorships. But the business potential it holds is enormous.  Just image that when you check-in at a store on the high street, you can get an 10% extra discount on the spot if you show them the message you get back from the software.

Personal implications

Location based services are a great tool to bring the old and traditional networking back to life. Whenever you check-in using this type of service, you will get a list of friends in the neighborhood – as well as their location – inviting you to go and see them.

Of course, with every upside there is a downside.  When you are checking in, you are making your location public and wave the right to privacy.  Linking this update to your other social media profiles amplifies the reach of this message.  When you check-in, you tell the world you are not home and should keep in mind that there are people in the world that will take advantage of this piece of information (www.pleaserobme.com).

Business implications

Attracting clients to a retail business might be fine, but in a B2B environment the benefits are more difficult to demonstrate.  Yes, you can get clients to come to your booth at a show, get info on your client’s preferences, etc.

Mentioning the clients where you are might be great advertising (you think), though checking in at these clients might not be the best practice since other people might be listening in and finding new prospects. On another note, you might be violating your client’s confidentially or they might not want their name mentioned in connection to you.  Personally, I feel that you should not mention client and project names and this should be clearly stated in your social media policy.

But what about me?

Let me take you back to the mid-80’s when I had to spend 7 weeks in the USA for a product training.  At that time, I made the decision to never go and eat twice at the same restaurant.  I ended up after those 7 weeks with a document of restaurants which I had rated.  My list became a hot ticket for the people in the training department since they were able to advice their trainees on different places.

Of course, I use location based software today, however my social media policy the guideline says that I should never mention the client or their building on this service.  So, when giving away my location, I tend to name the restaurant or hotel in the neighborhood where I have lunch, coffee or a break.  My connections get the benefit of where I am, but my client’s privacy is protected.

The future?

More and more devices will have built-in location aware technology and this will fuel the growth of this software application area.  I even want to go so far as to say that the location based software will become the front-end to most of our social media platforms.  Where B2C will initially rake in the benefits of this technology, B2B will soon follow. I wonder how fast the evolution in this field will be..

BTW, The Answer…

To the question posed at the beginning of this article is NO.  Obama does not check in at the White House, nor does Sarkozy or the Queen at their work residences.  Even Yves Leterme doesn’t.  But who does?  People looking for their 15 minutes of fame!

Mic Adam

Social Media Policy Creator, Vanguard Leadership

Originally appeared in De Tijd in september 2010

Are companies listening to their social media accounts?

Social media is growing at phenomenal rate.  The popularity of social media such as Facebook, Twitter, LinkedIn, Blogs, Video and Photo platforms together with the ease of use of technology is now making social media a great tool for companies and their marketers to get closer to their customers.  So many companies are taking steps towards social media.

However, social media implies two-way communication (interaction with/engagement of the customers) and presents therefore a number of new challenges for companies: visibility, monitoring and engagement.  When these 3 elements are ignored, a lot of opportunities are lost.  It also demonstrates that social media is not integrated into the company strategy.  The market study looks at all 3 areas.

Limited visibility.

Many companies (71%) do have some kind of presence in social media meaning a business profile, but less 1 in 4 (25%) make that visible on their website.  LinkedIn seems to be most popular social media platform where companies have such a profile.  Facebook and Twitter are still not much used by companies.

Are you really listening?

When it comes to listening, there are 3 types that should be covered: (1) What is said in the “cloud of social media platforms” about the company, its brands and its people; (2) What is posted on the social media platforms/profiles of the companies (opportunities to engage) (3) What are your own employees posting on social media platforms .  The research revealed that companies are not listening… Twitter is the best monitored social media platform, while Facebook is really used as additional advertising channel.

No, Lack of engagement!

Social media platforms are mainly used as a marketing tool and messages left on company pages are a lot of the time left unanswered.  Only 45% of all Twitter messages were responded to while less than 5% of the messages on Facebook were answered!

Individuals responsible for corporate social media accounts – if companies have appointed them – treat the company social media profiles with far less respect and professionalism than their own personal accounts.

This research is the result of a market study done by Vanguard Leadership in August 2010.  In this market study we have used social media and the internet to build the dataset.  We have analyzed 540 websites of companies (from Bel-20 over Trends Gazellen to general companies across all sectors).  Monitoring was done by posting messages on Twitter, Facebook and Linkedin to check the monitoring behavior and response of companies.  The complete report and the presentation can be found on slideshare (report: http://slidesha.re/cN7RF9 or http://scr.bi/9LrqbO – presentation: http://slidesha.re/8XeWhg or http://scr.bi/cxifMV).

Contact:

Mic Adam

Social Media Policy Creator/General Manager

Adammic@vanguard-leadership.be

Phone: +32 478 50 41 35

Social Media in Belgian Recruitment Companies

Recruitment and social media seem to go hand in hand.  Candidates who are looking for a new job are often told to update, complete and professionalize their profiles on all of these social media platforms in order to be found easily.  However, how professional and visible are recruitment companies and professionals?  It is clear that these companies and its professionals are making progress using social media but there is certainly a lack of strategy and direction.

Limited visibility.

Though recruitment companies are present in social media, few promote their presence (14%) on their website of jobsite.  8% of all companies analyzed did not have a website nor a social media presence.  LinkedIn is the social media platform that recruitment companies seem to embrace (57%).

Room for improvement on the professional image.

Job searchers are often told to professionalize their social media profile on LinkedIn by completing them as much as possible.  However, this can not be said about the recruitment professional!  They seem to leave all the good advice behind them with as most notable examples the fact 51% does not have a profile picture and 52% do not mention their own company website.

Lack of engagement.

The limited visibility of recruitment companies and the poor level of professionalism by the recruitment professionals lead to a lack of conversation and/or engagement with candidates.  The mostly mentioned reasons for this behavior is the “lack of time” and “lack of results” (aka ROI).  The conclusion is that today social media is being used reactively as to mainly verify that the paper resume corresponds the online resume.

Recruitment companies let a lot of opportunities slip because of this lack of engagement with possible candidates including those not actively looking.  Engagement will lead the way to finding good candidates with the right profiles more easily as a few companies in the research have demonstrated.  Creating the right image will build the brand even in the recruitment business.

This research is the result of a market study done by Vanguard Leadership in July 2010.  In this market study we have used social media and the internet to build the dataset.  We have analyzed 180 websites of recruitment companies and 850 profiles (in LinkedIn) of recruitment professionals in the Belgian market). The complete report and the presentation can be found on slideshare (report: http://slidesha.re/9rJlt8 or http://scr.bi/atOa17 – presentation: http://slidesha.re/9q47JN or http://scr.bi/aM94PS).

Contact:

Mic Adam

Social Media Policy Creator/General Manager

Adammic@vanguard-leadership.be

Phone: +32 478 50 41 35

Vanguard Leadership (www.vanguard-leadership.be) is a company that helps protect companies and individuals protect their reputation in social media by providing awareness presentations, social media inventories, creating social media policies, training and social media monitoring.