Posts Tagged ‘management personal development networking innovation’

How social is the CIO-of-the-Year 2014?

October 1, 2014

The end of the year is slowly on the horizon.  And with that come numerous competitions for “best in class”.  One of these is the Datanews “CIO of the Year” competition.

CIO of the yearSometime ago (august) the list of the top 10 nominees was published.  Each of the nominees was selected for having a good vision, strategic insight, leadership qualities and personality.  And then is was up to the the public to vote who will be in the top 3!  The winner will be crowned on November 20th in Brussels.

I started wondering how these CIO’s would go about promoting their candidacy for the top 3.  One great place to do this is social media.  Think of the success of #TVVV or #BGT.   Since I had some reasearch (blogpost of April 2011) a long while back, I decided to take another look on social media.  After all these years I expected the presence to be much improved.  But no, it was again (still?) staggering to see their presence is very limited.

LinkedIn

All CIO’s have a reasonable complete profile and good amount of contacts.  However, few have discovered the functionality of sharing a Status Update which could be formidable weapon in their quest to become one of the Top 3 CIO’s.

Only one CIO noticed that I visited their profile and wanted to connect.  The rest did not even click back.  Well I guess who will get my vote.

Twitter

7 out of the 10 do have a twitter account which  I think is great. When it comes to tweeting few have masterd the art.  They all remain under 300 tweets (all-time) and 50% have not tweeted at all.  I just wonder if they know who is following they.

Facebook

Half the CIOs are on facebook. And of those who are, none of them have protected their friends and/or pictures.  I would have thought they of all people would know something about privacy.

Google+

CIO’s seem not to missed Google+ completely.  I think 3 have discovered it probably by accident but their profile lack content and general information.  It is as good as empty.  But then again, Google+ is considered to be the desert among social media platforms.  Maybe CIO’s will move directly to ello.co?

Other platform

When it comes to leadership one would hope that CIO’s run a blog but unfortunately, I was not able to find one.  Neither do they have a slideshare account or YouTube channel.  But one could say this is only for marketing.

cio logo
CIO messages2

Conclusion

Even though their companies are using social media heavily, CIO’s themselves still have not discovered Social Media – the cloud applications that outrun any other application domain.  It is clear that Social Media will have a minimal bearing on the winning of votes to be among the top 3.  This was a sad conclusion on most of the profiles of the 10 CIO’s

 

Are you into Twitterstorms and Tweetchats?

May 24, 2014

We all know that Twitter was conceived to exchange information in short message format.  But it has evolved to much more.  There are Tweetstorms, Tweetchats, Twitterwalls, etc., which are creating a lot of commotion about the usage of Twitter.  People are getting disenchanted with the users of these practices but are they really all that bad?  Maybe not? And what strategy should follow to counter these negative comments?

Twitterstorms

twitterstorm

A Twitter storm is stretching  the Twitter term Microblog to become a real (full) Blog.  Twitter was certainly not build for this with its 140 character limit.  However,  some people are splitting up their text  and start splitting their story into separate messages.  Each item is numbered so that the reader can follow the thread.  Of course, your followers are getting a lot messages in a very limited timeframe thus polluting their Twitterstreams.  However, with so many people on Twitter, it is great way to spread your story.  Will this change how people are using Twitter?  Maybe not…  Who knows you might even some extra followers, though  unlikely.

The biggest danger is that due to fast pace of tweeting, many of your followers might get disenchanted and start unfollowing you.

My thoughts: Personally, I think you have more to lose than to win by creating such as storm. If you have a (long) story to tell, I think you should be using a real blog and use Twitter to direct traffic to your blog.

Tweetchat

tweetchatA Tweetchat is live moderated Twitter event around a certain topic using a specific hashtag.  Tweetchats are planned events which are announced on Twitter and on websites.  Typically, there are 5 to 6 questions put forward that will be asked during the course of 1 hour.  To participate, all you need to do is tweet during the set times using the designated hashtag. Of course like with a webinar, It’s also possible to just follow the conversation by searching the hashtag without engaging.

One thing you have to remember, is that during a Tweetchat in which you actively participate, you will also create a large number of tweets thus also polluting the streams of your followers.  Again this might lead to people unfollowing you.  However, if they pick up on the hashtag and discover the great conversation, it could be considered as a good thing.

My thoughts: I have recently joined a number these Tweetchat sessions and it has brought me 3 pieces of value:

  • Information gathering – much like a webinar you get and can absorb knowledge about a certain topic. People share freely and publicly information.  A great place for learning!
  • Contribute, Collaborate and Engage – Twitterchats provide the ideal platform to exchange ideas, provide content, add value and bounce ideas off eachother, ask questions, etc. in a specific (public) spotlight.
  • Get more relevant followers – everyone on the chat can relate to the topic.  So by sharing relevant and valuable information with other members on the chat, you can easily discover new interesting people and increase your twitter followers.

Conclusion and recommendation:

I think you need to think carefully about starting a Twitterstorm or Tweetchat from your personal account.  There will big spikes in you twitter activity and we all know that your followers are not waiting for this.  Maybe the solution could be that you create a clearly defined account for these types of twitter activities whereby you make sure there is a good connection with your personal account.  This way you can participate fully and not disenchant your followers.

Finally, I want to end this post with 3 questions:

  1. What do you think about Tweetchats and storms? And my suggested approach?
  2. What interesting Tweetchats do know and do you participate in?  My favorites are: #s4lchat, #HSENTchat #contentmarketing and #HRchatBE (unfortunately stopped in march)
  3. Are you hosting Tweetchats with your target audience (clients, partners, etc.)

I love to hear your reaction!

The 10-60-30 Rule of Social Selling

April 12, 2014

If Social Selling is all about Connecting, Listening and Content Sharing, then getting started on Social Media can be a daunting task. Have you ever wondered which tools you could/should be using? And more importantly, how much time you need to spend on it. Here is my take (and experience) on it.

connect - listen - share

Connecting
Social Networking platforms are made for connecting. Here you will find the obvious candidates such as LinkedIn and Twitter. However, Xing and Viadeo might be good alternatives in the German and French speaking markets. Not everyone is on LinkedIn. In a B2B situation, Facebook seems the last option social sellers jump on. But since so many people have a profile here, it might make sense to link here too but you need a clear strategy on what and how to share. The inevitable discussion between personal and professional lives.

Finding and connecting new prospects and clients are here clearly the marching orders. Nothing new so far. Make discovering new contacts part of your daily routine.

Listening
Here it becomes a little more complicated and time consuming. There are at least 2 reasons for monitoring: understanding what your contacts are saying/doing/interested in and finding interesting content to share in the content sharing stage.

Listening to what your contacts are saying can be done through Hootsuite and LinkedIn Saved Searches, while finding content could be done through Google Alerts, LinkedIn Pulse, Feedly or any other RSS feeder program.

How much time you will be spending on this part of your social selling routine will vary a lot depending on the number of contacts, the activity level of those contacts, the variety of topics you are following and how much reading you will be doing yourself.

Content Sharing
Content is everywhere on the internet but prime locations are Slideshare, YouTube (or Vimeo), Blogs and Forums. Once you have that content you will want to share it. Tools such as Buffer or Hootsuite.

Additionally to sharing interesting content from others (less than 40% of all your content) you will need to create. You might create presentations, blog posts and general status updates/tweets. Let me be clear that this is a time intensive task and thus easily postponed. Once you created your own content you will want to share this with your contacts via Status Updates and Tweets.

Finally, through the monitoring and listening programs you will also find more opportunities to engage with and help your clients and prospects. Your entrance ticket to become a trusted advisor.

Again, it is hard to put a number on this when it comes to time spent. Do not consider this lost time but think how much time you saved by not having to drive to your client to have a conversation.

10-60-30 Rule of Social Selling
Social Selling is more about the approach rather than the use of a number of tools (see above). Over the course of time, this has evolved into a daily routine. My experience has demonstrated that the different steps and tools must be interwoven with everything you do during the day.

Today I can say that I spend about 10% of my time working on the connecting bit. 60% reviewing what my listening tools unearth in terms of client conversations and content. And I must admit that most of the time goes to reading and qualifying whether this information can be shared to provide more value to the clients (and me, of course). Finally, 30% is the actual sharing and personal content creation.

So how does your social selling routine stack up?

The Employee Engagement Index

October 22, 2012
Companies want to pick the low hanging fruit, but when it comes to social media, it seems they are not seeing the ‘low hanging fruit.  Many companies are creating corporate social media accounts but fail not only to communicate them to their clients but also their employees.  A lot of companies do not mention their social media accounts on their website allthough that is changing.

Companies, especially the marketeers, are struggling to get engaged fans/followers/connections, etc.  A lot of effort is put in creative marketing to be able to attract clients and have them become ambassadors. Through these fans/followers they hope to get their messages amplified.

But what about engaging your employees as ambassadors and amplificators.   During a series of awareness sessions in different companies, i could not help to see that few people were actually following their company on platforms such as twitter, facebook or linkedin. The main reason being a lack of information and awareness. Companies expect their employees to follow these account automatically. There are a few simple solutions to address this situation and could include:

  • Social media awareness sessions
  • Mention all  accounts in the social media policy
  • Training program includes following all company accounts
  • Email and intranet campaign to increase account awareness
  • Adding links to intranet and website

How do you measure if you are successful? Why not create an Employee Engagement Index.   The number could reflect a ratio such as:

  1. # of employees  following corporate accounts divided by total employee count
  2. # of employees that follow corporate accounts divided by the employees on social media (or specific platform)

This number by itself is not so important. It serves as a baseline. Tracking the progression as you undertake social media awareness building is more important. It will provide you with insight of how well you are doing.

The next challenge is get corporate messages amplified by these people. Here too there are several scenario’s. The best of all worlds is that your employees take the initiative to share message by themselves but we all know this is the most difficult route.  the WIIFM factor has to big. Alternatively, you could offer tools to re-publish but that is really a bad idea. People want to be in control of what they share with their network.  And then there are some tools available (www.gaggleamp.com) that allow users to select what they forward. In any case, the network of your employees is the first step to client engagement and conversation.

Which innovating techniques and tools are you using to use your employees as amplificators and ambassadors?

Are you ruining your business reputation?

April 5, 2011

When it comes to business networking, LinkedIn has been the trusted platform of choice. A large number of members are conscious of the fact that they need to have a professional profile. A further reduced number is making the most of the “Status update” to bring value to their network and drive traffic to good content. Over the last weeks and months, the level of professionalism of the “Status Updates” has dropped considerably. When you were looking for people that said that “hated their job” or “were bored”, you needed to do this on platforms such as Facebook. We all remember the “OMG, I hate my job post on Facebook”.

Well, today you can find similar posts on LinkedIn with compliments of Twitter.  Thanks to LinkedIn Signal search option, these messages now become very apparent and public.  I am even convinced the people who have these types of posts are no longer aware of the fact they linked their Twitter account to their LinkedIn account.  So messages such as below are now regulars on LinkedIn reducing the level of professionalism of certain people.

On another note, we all know the name calling of Facebook, but say welcome to similar expressions on LinkedIn!  Here are some examples.

Do you really want your professional reputation tarnished by these types of comments?  Your co-workers are listening to you on business networks… not to mention your current and future employers.

Though it is simple to connect your social media accounts, you really need to think this through.  Do you really want people to see where you are eating (Foursquare to Twitter to LinkedIn)? What you are doing in the garden or what store you are at?  If you are a frequent Twitterer, the constant status updates will annoy the hell out of your contacts and you will soon be stopped being followed in professional networks achieving the opposite of what you were aiming for.

If you want update your status on multiple networks, consider using tools such as tweetdeck or hootsuite where at least you know where you are posting the messages.  And remember to disconnect all post-through actions.

Learning goes social

July 25, 2010

As a follow on to my blog post of July 2nd (http://wp.me/pnzGc-6f), I want to expand the subject with newly acquired information from the conference where I presented my research and survey on social media in Learning and Training.

There are a few conclusions I heared and want to put forward:

  • There are certainly a number of good examples around of how (e-) learning can happen using social media.
  • There seem to be no negative stories around especially in the training sector (Domino Pizza’s example overlooked?), but that is more because the professionals in this domain are thinking along the next point in the list.
  • Learning should be kept within the firewall and not use publicly available tools.
  • Platform vendors seem to think they have included social media in their products.
  • Platform vendors seem to be re-inventing functionality of social media tools rather using existing platforms.

Focusing on the positive, as I mentioned, there are some good examples out there of how you can use social media in a training and development environment.  Here are a few examples.

One area where social media could play a big role is in induction training materials.  Learning to understand the new organization you will be working before you actually show up should have enormous payback.  Here are 3 elements that come to mind:

  • You can start the process before the person actually starts working for you.
  • Video, org charts, contacts, mentors and products can be provided to smooth out the initial period.
  • It will increase the retention

Video is certainly the best media to use in social learning.  Companies like Black& Decker, Waterford Wind Turbines or BT (Dare2Share – http://www.btplc.com/today/art88664.html) have demonstrated that social media is a viable channel to learn.  Each of these examples have demonstrated a great ROI whether that is in $ or in less downtime.  The type of training needed is different.  Here is a concept: Teach people how to make and upload a good video…

I think Winston Churchill was right when he said “I hate to be trained, but I love to learn”.  Social learning is something that needs to come from the grass roots up where people help each other rather than being told to use social media to actually sit down and learn.

Your feedback and comments are welcome.  You can reach me via a number of ways:

Email: adammic@vanguard-leadership.be

Mob. +32 478 50 41 35

Website: www.vanguard-leadership.be

Blog: http://micvadam.wordpress.com/

Find me also on Twitter, Facebook, LinkedIn, Plaxo, Netlog, etc.

Turning the table on recruitment companies.

July 13, 2010

When you have to look for a new job there is one message you can not miss since it is shouted from every rooftop: “make sure you have your social media profiles available everywhere, updated and looking professional” because recruitment companies will be using them to screen you before meeting you.  It is whispered they might even be looking for you, but are they really!

And this is the moment when I would like to turn the table on the recruitment companies.

For those of us passively looking for a new employment opportunity, we are the ones looking (and shopping around)… and here the sky darkens above the hills of recruitment companies.  In my current research of “social media in the recruitment world in Belgium”, some of the results are staggering!  The results are based on factual findings using social media, so “no correction by discussion”.

The final results will be available next week but here are some of the questions I am asking myself (and the recruitment companies):

  • Why do candidates have to be active, visible and findable in social media when recruitment companies are not (check their website for social media links)?
  • Why do candidates have to have a professional picture when most of the recruiters do not have one at all?
  • Why do candidates have to have many connections (let’s say 300 for argument’s sake and of course visible to the recruiter to check the quality) and the recruiter less than 50 (I am not kidding)?
  • Why do candidates have to have blogs and links to their websites and recruiters or their companies not?

So far I have not heard or found any good answers to these questions other than recruitment companies saying they are using social media.  I wonder how?  Anyone care to comment or to enlighten me?

By the way, if you are interested in a copy of the results, you can reach out to me!  Contact details below.

—————————————————————————-

Email: adammic@vanguard-leadership.be

Mob. +32 478 50 41 35

Website: www.vanguard-leadership.be

Blog: http://micvadam.wordpress.com/

Find me also on Twitter, Facebook, LinkedIn, Plaxo, Netlog, etc.

Social media and e-learning survey results

July 2, 2010

It seems that the training and education departments can greatly benefit from social media.  But are they?  In order to see what the knowledge and acceptance is by training professionals (in the Benelux), I have conducted a market survey. Below you will find the a summary of the results.  For the full document, I would like to refer you to Slideshare where the document will be uploaded.

1. Shaping the future

Today, social media is only at the entrance gate of training departments.  The adoption rate is very small but picking up speed.  This is largely thanks to 3 trends fueled by LinkedIn, Twitter/Facebook and YouTube.

The first trend is that some social media is getting a professional label stuck on it and provides the platform to distribute content (LinkedIn).  The second trend is driven by the buzz generated for social media by platforms such as Twitter or Facebook fuelling fabulous growth to create a connected world.  The third trend is the acceptance of low(er) grade video materials.  Thanks to platforms such as YouTube democratizing video creation by the end user, people are now not expecting “not top notch” videos in a learning environment.

2. Social media and e-learning

When we look at social media and e-learning, we can see 3 different angles appear:

  • Use e-learning to understand and use social media
  • Use social media to create content for e-learning materials
  • Use social media to distribute and offer e-learning materials

3. Overall findings

A large majority (90%) are using social media today, but mainly for private use.  Social media is seen a digital platform (40%) to connect/network (60%+)and share experiences (50%).  The use of social media today is limited (in order of importance) to business networking, personal networking and some video.  In terms of usage it seems a weekly activity (vs a daily activity) where people spend between 1 and 2h.

In terms of usage of social media, training professionals seem to think that social media is not a good vehicle for e-learning, but do see some use for getting content for developing e-learning modules.  When asked where social media could help them in their jobs, close to 60% could not see any use

Finally, when asking about the sources for content to develop e-learning materials, the training professionals tend to lean towards asking people or using specific websites. And not social media.

4. Some issues

During a number of face-to-face conversation, I have tried to get a sense of what some of the issues are that stop social media to become mainstream in the training departments.

  1. LinkedIn, Twitter, Facebook and others are considered toys by “the business”.
  2. Social media is seen as a “timewaster”
  3. The lack of understanding and experience creates a lot of aversion to the technology
  4. The general attitude within social media (=give and get back attitude for FREE) is not understood
  5. The influence of negative news and stories create a bad atmosphere around the topic

None of this is new and limited to the training/education departments but also true for other departments within a company.

5. Challenges

The challenges that are awaiting e-learning and social media are:

  • How to learn socially?
  • How to effectively use the different platforms?
  • Finding success stories?
  • Defining social media return on investment for e-learning?
  • Management buy-in?
  • Whether to create a private social network vs. public social networks?

Social media will become mainstream in e-learning but it will take some time and some good success stories to fuel this evolution.

For more a more detailed report please go to http://slidesha.re/bhEyks

Reaction, Comments, Feedback, etc. are welcome!  Need more info? contact me “Mic Adam”

Email: adammic@vanguard-leadership.be

Mob. +32 478 50 41 35

Twitter: @micadam

Website: www.vanguard-leadership.be

Find me also on Facebook, LinkedIn, Plaxo, Xing, Viadeo, Ecademy Netlog, etc.

Do you need a social media …?

June 7, 2010

Congratulations!  After attending a presentation or training, you and your company have decided to embrace social media.  You create a number of profiles on several platforms and you think you are well on your way to success.

Yes, you have completed a first step, but that happened to be simplest one.  But then comes the rude awakening!

Some of you will jump in without thinking about the work it takes to generate (own) content and to maintain the interaction or conversation with your contacts/friends/audience.  From a personal experience, I also get a lot the remarks that it is much work to maintain the different platforms (even with some simple tools).

Enters the “social media xxx” role or function. Over the last week I have tried to get a sense of what “xxx” could stand for.  With the use of LinkedIn, here are some examples: officer, manager, guru, community manager, solution manager, marketing manager, consultant, specialist, expert, etc.  Many different and creative titles to explore, but what is important is what this person actually does and where he/she fits in into the organization.

Looking at the general job description, this person has to take of:

  1. Building awareness within the organization of what social media is and how it can be used.
  2. Creating a social media strategy for the company and assisting employees to become ambassadors to this strategy.
  3. Creating an inventory of where the company is and needs to be as well as where the employees of the company are.
  4. Creating social media policies for the company.  A set of guidelines (formal or not) on how the company and its employees will use social media.
  5. Continuous training of employees on the selected social media platforms.
  6. Select and implement social media monitoring tools (both external listening as internal listening)
  7. Listen to what is being said about the company, the products and the people using the tools implemented and channel the messages to the appropriate person that will engage with the audience. The social media xxx might not be the right person to engage with the audience.
  8. Engage or assist the person who is engaging with the audience.
  9. Create KPIs or ROI measurements for social media

10.  Engage personally to continuously grow your own knowledge and experience of social media.

Looking at this daunting list of tasks, you can see that even in a small company this could become a full time job very fast.  Also note that the background to fill this position must be diverse and able to engage with different people at different levels in the organization.  You have to be able to talk to general management (helicopter view) over sales, marketing, IT, HR, admin (specific view) to becoming a trainer.

So my recommendation is that this person has a free role within the company and reports to the CEO (and not marketing or any other department).  Yes, you could outsource part or all of your social media function but keep in mind that within your organization you will still need someone to coordinate it.

When are you hiring your social media officer?

Results Social Networking Survey – Part 2

February 28, 2010

The popularity of social networking is unstoppable.  With worldwide over 400 million Facebook accounts (2 million plus in Belgium), 50 million LinkedIn accounts (600.000 in Belgium), over 1 billion tweets/month the statistics are mindboggling.  Studies show that we spend over 5 hours per month in social networking activities (source: Nielsen Company, 2010).

Where my initial survey focused on identifying some basic parameters such as which social networking and how people participated, the follow-up survey focuses more on certain habits when taking part in social networking activities. With over 250 responses, I can claim that it is representative.

One of the side conclusions of the follow up survey is that about 10% of the e-mail addresses used in business focused social networks do not work!  These are dead accounts.

The majority of the surveyed audience indicated that business was the major driver to get involved in social networking, and the behavior reflects this:

Question 1: What is the frequency of your participation to social networking?

Daily Weekly Monthly
Business (e.g. LinkedIn) 40,90% 42,30% 16,80%
Personal (e.g. Facebook) 32,20% 34,20% 33,60%
Multimedia (e.g. YouTube) 16,00% 44,00% 40,00%
Communication (e.g. Twitter) 27,20% 23,90% 48,90%
Blogging (e.g. WordPress) 12,90% 34,10% 52,90%
Gaming (e.g. WOW, Farmville) 10,00% 14,00% 76,00%

The top 3 categories (Business, Personal and Multimedia) from the previous survey are hereby confirmed and from the looks of it 2/3rd of the interviewed people go to these applications at least once a week.  Business social networking seems to become a daily activity and part of the professional’s daily work routine.

There are number of concerns that companies have when it comes down to using the company’s infrastructure.  The concerns extend from hardware to software.  Previous survey demonstrated that participants use both the company PC (85%) as well as their personal PC (72%) to get involved with social networking.  Not only CIOs and IT managers must be concerned about security and identity theft but also companies must be aware that people using their business email address can be a liability as proven by the following 3 questions.

Question 2: What email address do you use for business social networking?

Percentage
Personal Email Address 41,10%
Business Email Address 57,50%
Not Participating 1,40%

Question 3: What email address do you use for personal social networking?

Percentage
Personal Email Address 64,50%
Business Email Address 12,10%
Not Participating 23,40%

The good news is that people try and keep their personal from business social networking but this does still leave the door open for identity theft and other malware attacks.  We have to keep in mind that if you are using your company email address, it might be considered that all your posts are in name of the company since most people do not use any disclaimer in their comments.

In terms of the identity we take on in the different networks it seems we are very ethical.  An overwhelming number of people do the social networking under their own name.

Question 4: What identity are you using in the different social media?

Real name Alias/pseudonym Not participating/Do not know
Business Social Networks (LinkedIn, Plaxo, Xing, Etc.) 97,20% 0,50% 2,30%
Personal Social Networks (Facebook, Bebo, Hyves, Netlog) 65,90% 5,10% 29,00%
Communications Social Networks (Twitter, WordPress, Blogger) 26,20% 13,60% 60,30%
Multimedia Social Networks (YouTube, Flickr, Picasa) 24,30% 23,40% 52,30%
Collaboration Social Networks (Stumble, Digg, Wikipedia) 12,10% 7,90% 79,00%
Review and Opinion Sites (GoogleAnswers, Yelp, Mouthshut) 8,00% 7,90% 83,20%
Entertainment and Gaming (SecondLife, WOW, Sims) 3,70% 10,70% 5,50%

The answers to the next 2 questions are really more disconcerting.  When it comes down to protecting ourselves and the company we go very lightly over a number of topics.  The first item is accepting “blindly” the Terms of Service of the social networks when you sign up.  Over 55% down not even stop and think what these terms are or mean.  Less than 10% do read them…

Question 5: How long do you take to read the “Terms of Service” when accepting to participate in a social network?

Percentage
No, I just press “I accept” and hope for the best 41,10%
Yes, read first line (5 seconds) 14,50%
Yes, briefly (30 seconds to 1 minute) 36,00%
Yes, very carefully (more than 5 minutes) 8,40%

From a legal point of view this could be used against the person or his/her company.  Some of these “Terms of Service” have specific rules and regulations e.g. you can not use an alias, or have to be a certain age, are not allowed to do certain things, etc.  This could come back to bite you in the end.

When it comes to modifying the security settings we fare a little better.

Question 6: Do you modify the standard security setttings?

Percentage
Yes 44,90%
No 31,30%
Sometimes 23,80%

Still a third of the surveyed people admit to using the standard settings hoping that the provider will automatically choose the best to protect your identity.  Think again before you leave these doors open…

Finally, I tried to understand whether people would want to get trained on the subject of social networking or a specific application.  My feeling is confirmed that we are a “we-do-not-read-the-manual” generation.  As with any gadget or software we buy, we tend to think we do not need to “learn” how to use it.  Just think about the last time you bought a digital camera, car, DVD player, etc. Did you read the manual?  Nope, you just switched it on and it worked.  You only go back to the book (or the internet, since you do not know where you left the book) when you are really stuck.

Question 7: Would you want to have some training (possibly paid for by the company)?

Percentage
Yes 41,60%
No 58,40%

Looking at type of training in demand, LinkedIn is the #1 by far on the list.  This followed by Twitter and Xing/Plaxo.  This confirms the business direction of social networking amongst the people surveyed.

Question 8: Would you want to pay for it yourself?

Percentage
Yes 17,30%
No 82,70%

The answer is clear!

As more and more people are getting on board using different types of platforms, social networking in the workspace will not be able to be contained or blocked.  It is becoming a strong marketing tool that any company will want to use.  Whether it is regulating the infrastructure bit (hardware and software usage, email address usage, etc.) or the operational bit (when, how, where, etc.) the need for some guidelines, call it a “social networking policy”, are needed more than ever.


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