Posts Tagged ‘twitter’

What is your Twitter clockspeed?

July 22, 2014

timer social mediaSalespeople are embracing social selling.  There are a lot of benefits to adding social to your traditional sales process which has been covered in many different articles.  These articles cover things such as researching your clients, content curation, relationship building and even lead generation.

After doing some research of where your target audience is , creating social (selling) profiles is easy.  Especially with all the good advice, tips and tricks you can find on the internet.  But then the next dilemma’s  arrive on the scene: what content to post where, how many posts and how much time will this take?

Of course, there is no unique and one answer to these questions.  There are some articles out there that say you will be spending 20 – 60 minutes per day, but is that realistic?  Looking at the forerunners of social selling might give us some more insight.  Where better to look for inspiration on the above questions than to the list with the Top 30 Social Salespeople.  Today, I will focus on what they do on Twitter.

Quantity

There are many posts about how many times you should tweet per day.  One thing that seems to jump out is that the quantity seems to be going up.  In the past it was once a day but today the number is likely going up to 3 to 8 tweets a day.  This includes of course your tweets, retweets and replies to others.

But how many are our experts averaging?  A quick analysis gives us a range between 4 and 36 tweets per DAY!  The average being 17.  One of the reasons why this number could high is because these experts are taking part in twitter chats and are much solicited by their “fans” but that could also be considered as social selling.

Digging a little deeper, it seems they are tweeting every day of the week with Saturday and Sunday at a 1/3 or less of the weekday volume.  And most tweet around the clock with a real dip around 2-5 AM.  I assume this has to do with their worldwide audience and their use of scheduling tools.

And then there is the lifespan of a tweet.  After some digging I found that this varies between 10 and 18 minutes.

Conclusion: There is, of course, no exact number but it seems that you need to tweet 10+ times/day or otherwise said “once every hour” during the workday. And possibly 3 times/day during the weekend.

Content Structure

How-To-Write-The-Perfect-TweetThere is no such thing as a perfect tweet, but common knowledge has it that every tweet should have a good text with a call to action, a link to more content and one or more hashtags.  To make the tweet complete, you might add a twitter handle as part of a reply or general mention.

Unfortunately, most tweets do not adhere to this scheme.  Our experts manage include a link to more content in about 15% to 90% of their tweets. The average being one tweet out of two having a link.  When it comes to the use of hashtags, we see a similar behavior.  The experts average between 0 and 4 hashtags per tweet.

Conclusion: Every tweet you send out should have at least one or possibly 2 hashtags.

Time investment

So how much time do you spend tweeting?  The 2 above topics can give us some indication on how much time you will be spending per day.  Since there is no real science to this, here are some of my thoughts

  • Tweet 12-15 x day
  • Every other tweet has a link to additional content and a good hashtag.
  • Average time to create and send out a tweet: 1 minute (and yes this can vary) but keep in mind that some thought needs to go into the text, call to action and hashtag(s) to use.
  • If you include a link in your tweet or you retweet a tweet with a link, you need make sure you have read the content of the link which I will count as 1 minute per link. Since half the tweets contain links this will consume some time.

Conclusion: Taking the above bullet points into account, you will spend 20 minutes or more per day on your outgoing tweets.

And there is more

Of course, sending out tweets (like sending out email content) is only the beginning of the integration of social into your sales process.  You will be investing time into listening, content reading /curation and actual relationship building.  More to follow in future posts.

So how much time do you think you invest into your social selling routine?

Are you into Twitterstorms and Tweetchats?

May 24, 2014

We all know that Twitter was conceived to exchange information in short message format.  But it has evolved to much more.  There are Tweetstorms, Tweetchats, Twitterwalls, etc., which are creating a lot of commotion about the usage of Twitter.  People are getting disenchanted with the users of these practices but are they really all that bad?  Maybe not? And what strategy should follow to counter these negative comments?

Twitterstorms

twitterstorm

A Twitter storm is stretching  the Twitter term Microblog to become a real (full) Blog.  Twitter was certainly not build for this with its 140 character limit.  However,  some people are splitting up their text  and start splitting their story into separate messages.  Each item is numbered so that the reader can follow the thread.  Of course, your followers are getting a lot messages in a very limited timeframe thus polluting their Twitterstreams.  However, with so many people on Twitter, it is great way to spread your story.  Will this change how people are using Twitter?  Maybe not…  Who knows you might even some extra followers, though  unlikely.

The biggest danger is that due to fast pace of tweeting, many of your followers might get disenchanted and start unfollowing you.

My thoughts: Personally, I think you have more to lose than to win by creating such as storm. If you have a (long) story to tell, I think you should be using a real blog and use Twitter to direct traffic to your blog.

Tweetchat

tweetchatA Tweetchat is live moderated Twitter event around a certain topic using a specific hashtag.  Tweetchats are planned events which are announced on Twitter and on websites.  Typically, there are 5 to 6 questions put forward that will be asked during the course of 1 hour.  To participate, all you need to do is tweet during the set times using the designated hashtag. Of course like with a webinar, It’s also possible to just follow the conversation by searching the hashtag without engaging.

One thing you have to remember, is that during a Tweetchat in which you actively participate, you will also create a large number of tweets thus also polluting the streams of your followers.  Again this might lead to people unfollowing you.  However, if they pick up on the hashtag and discover the great conversation, it could be considered as a good thing.

My thoughts: I have recently joined a number these Tweetchat sessions and it has brought me 3 pieces of value:

  • Information gathering – much like a webinar you get and can absorb knowledge about a certain topic. People share freely and publicly information.  A great place for learning!
  • Contribute, Collaborate and Engage – Twitterchats provide the ideal platform to exchange ideas, provide content, add value and bounce ideas off eachother, ask questions, etc. in a specific (public) spotlight.
  • Get more relevant followers – everyone on the chat can relate to the topic.  So by sharing relevant and valuable information with other members on the chat, you can easily discover new interesting people and increase your twitter followers.

Conclusion and recommendation:

I think you need to think carefully about starting a Twitterstorm or Tweetchat from your personal account.  There will big spikes in you twitter activity and we all know that your followers are not waiting for this.  Maybe the solution could be that you create a clearly defined account for these types of twitter activities whereby you make sure there is a good connection with your personal account.  This way you can participate fully and not disenchant your followers.

Finally, I want to end this post with 3 questions:

  1. What do you think about Tweetchats and storms? And my suggested approach?
  2. What interesting Tweetchats do know and do you participate in?  My favorites are: #s4lchat, #HSENTchat #contentmarketing and #HRchatBE (unfortunately stopped in march)
  3. Are you hosting Tweetchats with your target audience (clients, partners, etc.)

I love to hear your reaction!

The 10-60-30 Rule of Social Selling

April 12, 2014

If Social Selling is all about Connecting, Listening and Content Sharing, then getting started on Social Media can be a daunting task. Have you ever wondered which tools you could/should be using? And more importantly, how much time you need to spend on it. Here is my take (and experience) on it.

connect - listen - share

Connecting
Social Networking platforms are made for connecting. Here you will find the obvious candidates such as LinkedIn and Twitter. However, Xing and Viadeo might be good alternatives in the German and French speaking markets. Not everyone is on LinkedIn. In a B2B situation, Facebook seems the last option social sellers jump on. But since so many people have a profile here, it might make sense to link here too but you need a clear strategy on what and how to share. The inevitable discussion between personal and professional lives.

Finding and connecting new prospects and clients are here clearly the marching orders. Nothing new so far. Make discovering new contacts part of your daily routine.

Listening
Here it becomes a little more complicated and time consuming. There are at least 2 reasons for monitoring: understanding what your contacts are saying/doing/interested in and finding interesting content to share in the content sharing stage.

Listening to what your contacts are saying can be done through Hootsuite and LinkedIn Saved Searches, while finding content could be done through Google Alerts, LinkedIn Pulse, Feedly or any other RSS feeder program.

How much time you will be spending on this part of your social selling routine will vary a lot depending on the number of contacts, the activity level of those contacts, the variety of topics you are following and how much reading you will be doing yourself.

Content Sharing
Content is everywhere on the internet but prime locations are Slideshare, YouTube (or Vimeo), Blogs and Forums. Once you have that content you will want to share it. Tools such as Buffer or Hootsuite.

Additionally to sharing interesting content from others (less than 40% of all your content) you will need to create. You might create presentations, blog posts and general status updates/tweets. Let me be clear that this is a time intensive task and thus easily postponed. Once you created your own content you will want to share this with your contacts via Status Updates and Tweets.

Finally, through the monitoring and listening programs you will also find more opportunities to engage with and help your clients and prospects. Your entrance ticket to become a trusted advisor.

Again, it is hard to put a number on this when it comes to time spent. Do not consider this lost time but think how much time you saved by not having to drive to your client to have a conversation.

10-60-30 Rule of Social Selling
Social Selling is more about the approach rather than the use of a number of tools (see above). Over the course of time, this has evolved into a daily routine. My experience has demonstrated that the different steps and tools must be interwoven with everything you do during the day.

Today I can say that I spend about 10% of my time working on the connecting bit. 60% reviewing what my listening tools unearth in terms of client conversations and content. And I must admit that most of the time goes to reading and qualifying whether this information can be shared to provide more value to the clients (and me, of course). Finally, 30% is the actual sharing and personal content creation.

So how does your social selling routine stack up?

6 Social Media things to do before breakfast

January 25, 2014

When you get involved in social media, you quickly learn that it requires regularity and discipline.  Creating a daily routine is of course one of the best ways to approach this.  Over time I have together a 30-minute routine.

Source: www.socialbel.com

Here are the things I do before breakfast:

  1. Email
    1. Delete uninteresting/unwanted emails.
    2. Mark emails to be treated during the workday.
    3. Answer urgent emails.
    4. Check emails from LinkedIn groups for good content and mark for later reading.
    5. Review Google Alerts and mark interesting items with GetPocket.
  2. Social media monitoring
    1. Review social media monitoring dashboard and react appropriately.
    2. Go to Hootsuite and review monitoring columns and react appropriately.
  3. LinkedIn
    1. People Who viewed your profile is a perfect opportunity to start a conversation or even get connected (selectively).
    2. Contacts show people that have a New job, Birthday or Work Anniversary.  This again is a great opportunity to start a conversation.
    3. Review LinkedIn Inbox for messages and connection requests.
  4. Twitter
    1. Check tweets that mention me and act appropriately
    2. Check new followers out
    3. Check who unfollowed me and decide on course of action (recapture or accept)
    4. Quickly review the recent Tweet stream
  5. Facebook & Google+
    1. Check personal and company timelines for posts from friends and fans
    2. Wish friends a Happy Birthday
    3. Check messages and take action if needed
  6. Content sharing
    1. Share my quote of the day or content from others across a number of platforms
    2. Contribute and share content through my Tumblr blog on Social Media tools

Having created this routine, I am able to start my day informed, organized and inspired.   Since I have created this morning, I have also developed a similar approach for the evening routine.  The evening routine focuses more on content generation but I will discuss this in another blog post.

Do you have a similar routine? Why not share it through the comments below.  Or do you want details about any of the steps mentioned in my routine, send me a mail (mic@vanguard-leadership.be)

13 Social Media Tools you should use as a consultant in 2014

December 27, 2013

Social-Media-ToolsOver the course of the years we have seen an explosion of social media networks and tools.  Though most of these tools come in Freemium, most of us continue with the free version.   Here is a list of tools  – and I will exclude Twitter and LinkedIn since most of you are using these anyway-  you should be using if you are trying to make your life simpler while using social media.

1. Hootsuite (www.hootsuite.com )

Whether you are managing, monitoring or posting (planning) messages, Hootsuite is the tool that allows you to manage 5 profile for free (my suggestions: personal Twitter, Facebook and LinkedIn accounts plus your Facebook page and LinkedIn Company page).

2. Google Alerts (www.google.com/alerts )

To complete your social media monitor you could set up a number of Google Alerts to get informed when Google has indexed more articles within your search criteria (your area of expertise, News, Video’s, etc.) . This is an ideal source to find content to share with your audience or leads

3. Buffer (www.bufferapp.com )

As a consultant you are probably reading a lot of blogs or articles.  Posting and sharing this information all at the same time is not a good idea.  Buffer will help you out by allowing you to schedule posts from theses articles themselves over 10 time slots during the course of the day on 3 social media platforms for free.

4. Commun.it (www.commun.it )

If you are a Twitter user, understanding and managing your audience is key.  Keep track of your new followers, who to unfollow, who to engage, etc. is good to know but what really stands out is to know who is no longer following you.  Commun.it and some other tools will provide you with the answer.  You can re-engage them and recapture your unfollowers.

5. WordPress (www.wordpress.com )

Consultants have  a lot of knowledge which could position themselves as a thought leaders.  You are probably trying to get into the press to get visibility with your target audience and it does not always work out every month.  So why not auto-publish and start your own blog.  Sharing your views, best practices, tips and tricks are great ways to get recognized for your knowledge.

6. Slideshare (www.slideshare.net)

Giving presentations and training sessions are part of your life.  Uploading your presentations to Slideshare will not only boost your SEO, but also create thought leadership and even generate leads.  It is also a great source to find information about your area of expertise or about your clients.

7. YouTube (www.youtube.com )

People like to see their consultants at work. Nothing works better than videos.  Using Instagram, Vine or just your smartphone you can create a good sample of what you do.  Posting these videos of presentations, training sessions or workshops will create the necessary trust to get invited for a sales pitch.

8. Google+ (www.googleplus.com )

You are for or against G+.  I am all in favor because the Hangouts are a powerful tool for communicating with clients.  Using these Hangouts you can not only save yourself from driving a lot of miles to visit your clients but also have face to face contacts and share data/presentations/et al from your PC in a streamlined way.  It can also be a great collaboration platform between fellow consultants working on the same projects.  A wonderful timesaver

9. Doodle (www.doodle.com )

Setting up meetings via email and/or phone can be very time consuming, so let Doodle help you find the ideal time to meet.  Yet another timesaver.

10. Dropbox (www.dropbox.com )

Sharing files has never been easier, using Dropbox you can share files between your own devices (PC/Smartphone/Tablet) but also between clients or peers.  There are of course alternatives such as Google Doc, Skydrive, Googgle Drive, etc.  These applications can also be used for making a backup of your data.

11. Evernote (www.evernote.com)

One of the apps I have come to appreciate over the course of the last year is Evernote.  Taking notes has never been easier.  The notes are synchronized between your devices so which ever device your bring to the meeting you have the latest meeting report on you.

12. Zapier/IFTTT (www.zapier.com & www.ifttt.com)

Though I am not a big fan of automating my social media activity, I have found that Zapier and IFTTT do have a place in my modus operandi.  It can automate the repetitive tasks I would do anyway.  And yes, they are people who are against this

13. Wunderlist (www.wunderlist.com)

If you are a bit like me you have a number of to do lists, As with Evernote, I have come to appreciate Wunderlist as a cross-device platform to keep track of all those tasks I need to accomplish.

Of course, the list does not end here.  There is always a bit of a trade-off between how much time you need to spend using the tool and how much ROI it provides.  Which other one’s are you using to make your social media life simpler or more complete.

The Twitter “Black Hole”

May 1, 2013

I was recently putting together a presentation on Employer Branding when I ran across what I would like to call the Twitter “Black Hole”.  Many companies are using Twitter for posting jobs as part of their employer branding strategy which makes perfect sense.  However, Employer Branding is about how you look to the outside world.

Twitter black hole

On Twitter, there are 3 visual ways that will help you with this Employer Branding.  There is of course, the profile picture.  Getting rid of the “egg” as a profile picture is a basic step that everyone has conquered.  Having a personalized good background is another visual that a lot of companies have mastered, but when it comes to the Twitter “cover” picture (Header), that has been lost in translation. A missed opportunity to make a statement.  Or are you sending your candidates into a black hole?

This phenomenon is not only showing in recruitment and employer branding accounts but also on many corporate accounts.  Why?  I think it is more about ignorance that inability.  Some organizations are doing it right as shown below.

Twitter EB

Having a great cover picture (Header)  on your profile is a great asset as we all know since a picture says more than a thousand words. The picture should say something about you or the type of company that you are.  Like on Facebook there are creative ways to make use of this picture as shown below.

Twitter clever

Next step?

Time to update your 3 Twitter visuals and brand your account.  Knowing the dimension of these picture is key, so here are the dimensions for your reference:

Twitter profile picture: 81 x 81 pixels (Max 2MB)

Header picture: 520 x 260 pixels (Max. 5MB)

Background picture: 1600 x 1200 pixels (Max. 2MB)

Have you seen any creative use of pictures on Twitter profiles?  Let me know!

Corporate Social Media Amplified!

January 2, 2013

One of trends for 2013 will be “Amplification”. The times that companies and people rely on asking others to redistribute their posts and messages is over.  Just like with email, you as a fan are getting too many messages and notifications (many of you are turning them off) and thus ignoring these requests.

brand advocateAs more and more of the employees are becoming active on social media, companies are realizing that they are low hanging fruit when it comes to brand ambassadorship.  They want to enlist them as ambassadors and are setting up awareness sessions in the hope these employees will actually help spread the word.  .

Companies are also looking for new ways to get their messages promoted. Help is on the way in form of Social Media Amplification Applications.  The concept is simple: Leverage employees, partners, customers and fans to share your company’s social media messages on your behalf.  The objective is to drive traffic to websites, campaign or blogs to generate leads.

How does it work?

Step 1: Find amplication application

There are a number of these applications available today.  I predict that there will be more coming in 2013.  GaggleAMP, SocialSeeder, Spread.US and Socialtoaster are in the forefront today.  For more details, see below.

Step 2: Recruit fans

You will invite and recruit fans, influencers and employees to join your distribution community.  You might have to implement some form of gamification (2nd trends for 2013) in order for them to join your circle of amplifiers.

Step 3: Create Messages

Create the content you want to get distributed through the community. And make it easy for your amplifiers to distribute it in their social networks

Step 4: Amplication Process

The amplification application will inform by email (or other forms) your community there are messages ready for distribution.  The amplifiers then can select which messages they distribute in which social network.

Step 5: Monitor & analyze

As with any campaign, you need to monitor the process, analyze the results and fine-tune your next steps. Continue to engage your community of amplifiers.

Who are some players?

GaggleAMP, US based company, is the social marketing platform that lets companies amplify their social media reach by leveraging individual employees, customers and partners. (source GaggleAMP)

gaggleamp logoGaggleAMP empowers a company’s stakeholders (both internal and external – employees, customers, constituents etc.) to promote synchronized messages across social media platforms like Twitter, Facebook, and LinkedIn.

Users can share these messages on Twitter, Facebook or LinkedIn automatically, by e-mail notification or from the website thus giving the user full control of what is getting shared where.  The gamification option makes this tool more engaging.

In addition to the message amplification, GaggleAMP provides a myriad of unique analytics about how the messages perform in the various social media networks including message reach, clicks, comments, Likes, shares, re-tweets and more.

Pricing starts at $25/month for 50 messages shared.  There is a 7 day free trail period.

More info: http://www.gaggleamp.com

SocialSeeder, a Belgian company, unlocks the power of your true influencers.

As a company tapping into the potential of social media your holy grail is to find and identify super influencers to quickly spread news and create a buzz on new products & services.

socialseeder logoSocialSeeder facilitates employees, clients, fans, partners & other influencers to seed the messages you want to bring across via social media and allows to measure the impact in full detail through a personalised dashboard. (Source – SocialSeeder).

SocialSeeder, is focusing on Social Media Campaigns.  You start by creating your list of amplifiers (Influencers & Ambassadors).  You follow this up with the creation of campaign which will result in an email being created where you ask the amplifiers to distribute via the networks of their choice (Facebook, Twitter, LinkedIn, Google+ or even email). The user has full control of which message gets distributed where.

A comprehensive number of statistics are available to both track each amplifier and message amplification by platform and hits.

Pricing starts at 25€ per campaign/month.

More info: http://www.socialseeder.com

SocialToaster, a US based company, allows an organization to recruit supporters to help automatically create word-of-mouth referrals and traffic through Facebook, LinkedIn, and Twitter. (Source – Socialtoaster).

socialtoaster logoSocialToaster amplifies corporate messaging on brands’ social networking sites (Facebook, Twitter, MySpace and LinkedIn), proving that there is immense value in social media engagement. Loyal fans of a brand called ‘Super Fans’ are mobilized with an email whenever the brand has blog postings, events, articles, or promotions for them to promote. With just one click, Super Fans share the brand’s content with peers across all of their selected social networking sites. The visibility of the message increases exponentially as the content is shared. (Source Socialtoaster)

Socialtoaster allows you to run in the cloud and on your own servers.  Other interesting features are gamification and viral recruitment formulas.

Pricing starts at $399/month.

More info: http://www.socialtoaster.com

Spread.us,, US based company, is a twitter-only tool that allows you to promote campaigns and blog posts. It enables website readers to automatically share and distribute newly published content from their favorite content or blog on Twitter. (source: Spread.us).

spread us logoFirst you enlist the support of your supporters by inviting them.  You then create the perfect tweet which will get distributed automatically via their accounts.  Then you track the performance of the post through a number of statistics.  The biggest drawback of this tool is the lack of control on the user’s side.  Opting out is the list only option for the end user to stop tweets being posted through his/her account.

Pricing starts at $0 for up to 5 subscribers.  Between 6 to 25 subscribers (fans) you will pay $4/month with variable pricing if fans increase or decrease.

More info: http://www.spread.us

I am sure there are other programs out there.  So if you know of any please let me know and I will add them in my next review cycle.

What are your thoughts on these applications?  Good thing or not?

I look forward to your reactions, comments, feedback and input.

Participation – Amplification – Gamification

December 24, 2012

TrendsThis is the time when everyone creates a list of things that were or things that will be.  Normally, I do not participate in this ritual but this year I  can’t stop myself.  The reason being that the lists I am seeing are so out there in terms of predictions that I want to bring back to pragmatism to 2013.  I see 5 major trends for 2013 and here they are!

Participation - Now that Facebook has reached over 1 billion members, it is fair to assume participationthat in Belgium we will round the cape of 5 million in 2013.  With LinkedIn having 187 million users, we will pass the 1.5 million users in Belgium in 2013.  However, I am predicting a boom of twitter usage in Belgium with thanks to the traditional media. Inspirational is the radio with programs such as #hautekiet or #touché, TV with the hashtag #7dag or #SODD, and traditional magazines such as Flair, Humo and many more.  Slowly they are driving consumers to Twitter and thus comes the explosion of number of users.  I think we could be looking at 2.5 million accounts with 1 million active users by the end of the year.

Amplification – Many companies are setting up company accounts on social media but they are struggling to get the following they would like to have.  However, they are forgetting the “untapped potential” they are sitting on.  A fair amount of their employees is active on social media (Facebook, Twitter, LinkedIn, etc.) during and after working hours (survey Vanguard Leadership October 2012).  Unfortunately, they rarely follow, like or support their company on social media.  And these would be the best ambassadors for your company.  Remember the old days when they were motivated to recommend their company to their friends in the real world…

ampliCompanies are taking notice and we are seeing that large companies are running “awareness sessions” for their employees with a number of goals in mind: provide information about the general use of social media, explain the social media policy but mostly to ask employees to become social media ambassadors for their companies.  This leads to another trends for 2013, the introduction of social media “amplification software”.  These software packages will allow companies to post messages on the corporate accounts, inform their employees, ambassadors and influencers about these messages and have them re-distributed by their employees, ambassadors and influencers.  Tap into the “untapped potential“.

Gamification = Even though this word has been on the lips of many, I think 2013 is thegame year when it will become real.  The gaming techniques will find their way in which we use social media, learn, or do business.  Today the emphasis  lies on badges, mayorships, free goods, etc. but the evolution is going to be quick and innovative.  A true revolution in the making.

So the biggest challenge for companies in 2013 is how their are going to use awareness building  to inspire their employees’ participation to social media to become ambassadors and amplify the corporate messages using a number of gamification schemes.

How far on this journey are you today?

Finally, I want to wish you all a Merry Christmas!

xmas

Social Media Policies in Belgium (Part 1) – Only 1 in 5 company has one!

December 8, 2012

Social Media Policies have found their entrance into large corporation but the small and especially the medium sized companies have not created and implemented  such social media policies.

Earlier this year PayScale released some results about the adoption of Social Media Policies in the USA (http://mashable.com/2012/06/10/employer-social-media/).  The conclusion was that over 50% of the companies had a formal social media policy.  But how do Belgian businesses match up to these numbers?

A recent survey (October 2012) done via Vanguard Leadership has revealed that only 1 company in 5 has a social media policy in Belgium.  And since Belgium is a country of Small and Medium sized business, we can conclude that the 20% of companies that have a social media policy are mainly  the larger companies.

SoMe IN BE

The same survey uncovered that  65% of the employees accessed Facebook, 52% LinkedIn and 53% Twitter daily during work hours.  You would think that social media policies would be more common since employers are worried about their employees wasting time or damaging the reputation of their company on social media.

SoME in BE 2

A first conclusion is that companies are not always aware that their employees are very active on social media.  Though these companies are aware that such a policy is a must they do not create or implement a policy or guidelines until they have an “accident” which leads to reputation loss.  Over the course of the year we have witnessed several of these examples (e.g. Ikea in Belgium – http://www.nieuwsblad.be/article/detail.aspx?articleid=GVB3M9AGE) where a social media policy is created after the reputation damage was detected.

More information to come about the results of this survey in next blog posts.

Notes about the survey:  Over 200 companies were surveyed.  About 50% have less than 50 employees, 30% have less than 250 employees and  and 20% were larger than 500 employees.


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