There are many ways that people and companies use twitter. There are those who produce and/or share content (active), the listeners, the passive and the ignorant. Of course, there are many shades and levels.
Let me be clear when I mention the ignorant I mean those people and companies that have no account. Of course, there is nothing wrong with this but they are missing out on a lot of opportunities.
One thing that continuously amazes me is the fact that people and companies are mesmerized by the numbers in twitter (followers and following). Everyone, especially companies, love having a lot of followers. In order to increase the numbers, it might help to follow twitter accounts to leverage the follow back practice. Here lie a number of untapped potentials.
The first untapped potential of twitter lies in the people that you follow. Have you ever wondered why you follow them as a company? The smart answer of course is: “they have interesting content”. We all know the real answers are less glamorous.
However, I am convinced that if your company follows people they are not doing it for the content but for the follow back. Tweets of these people are rarely read, let alone content retweeted. At best, companies might reply if the tweet is to complaint. If you really follow people for their content why not
- Recommend them via a #(FF)/#followfriday tweet.
- Retweet some of their “interesting” content
- Start a conversation on twitter
Another untapped potential lies in the fact you contact the people who just unfollowed you. I know that some will bash this practice, but in an effort to learn you want to know why people follow you ( your good content of course) as well as why they stopped following you. In this manner you can start a conversation and learn more about your audience. And are these not the reasons for using social media as a company?
I am sure there are more untapped potentials on twitter. Which ones are you leveraging?