It’s the season…

With the holiday season fully underway (X-mas is behind us and New Year is looking us in the face), it is a time to clean up up after the last year and reflect on what has happened.

Cleaning up your PC is always a good exercise as you find stuff you did not remember.  Your archive it and are aready for a new start (10 GB lighter).  Unfortunately, this exercise can take more than a day if you want to do it right…

Time to reflect… One of the burning questions, I continue to ask myself is whether working from home is a good idea.  You miss out on the “social contact” at the office and no longer band together or know what is happening at “the shop”.  So we feel the urge and need for social networking and do it on-line (however, not only with the company members).  How ironic…

The effect that I have noticed is that people tend not to “belong” to the company anymore (they just a pay check in the mail telling them who paid them this month), nor show up at company events of all sorts (for valid reasons, I guess) or feel much loyalty towards the company.  Why is that… A marketers nightmare! Or should I say, a marketers CHALLENGE for 2009.



One Response to “It’s the season…”

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