“When the going gets tough,…

The tough get going” goes the idiomatic expression. But what do we really mean by this in these difficult economic times. It is summer, the days are longer and business, especially this year due to the crisis, is slow. This is an ideal time to catch up on some reading of management books and articles as well as trying to make sense what the above statement really means.

Here is an interesting statement I ran across many times: “people are our greatest asset”. Just google the expression… But it is those assets that are reduced in these economic times.

After careful consideration I have come to the conclusion that the Ferengi rule of acquisition (Star Trek – DS0 series) is really true: “When the going gets tough, the tough change the rules”.



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