The rise of the Ninja…

I read an interesting article about the use of the term “Ninja” being used in business titles ( on social networks and started to wonder what that really meant.  So I turned to the social web (okay, Wikipedia) and found that a Ninja performs the following tasks: espionage, sabotage, infiltration, assassination in a covert means of waging war.  Sometimes it was combat in the open but only when they found the Samurai.  Not very flattering as a title on your business card I would think.

Here is another interesting twist, it seems that Ninja seem to live outside of society.  So when you call yourself a social media Ninja are you not contradicting yourself?

Maybe these people are inspired by the skills attributed by the Teenage Mutant Ninja Turtles which would make sense since this series was popular during the 1980s and 1990s and these people are now the workforce of today (average age in LinkedIn is about 40 years old)…  I do not think companies are big bad enemies that need to be eradicated.

This leaves me with the question: “So why do people use this nomenclature?”  Do they find “guru” or “professional” not adequate or overused?  I wonder…

Feedback always welcome.


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