3 things your social media policy should cover

A Social Media Policy can cover a large number of different areas. Usually I look at 35 different areas for a complete policy.  But this might seem to be too overwhelming so the next 3 areas will give you an idea of what some of these areas can encompass.

1. The company’s philosophy towards Social Media and Networking

The management team must make a choice of how they want to company to look at social media. There are 3 possible courses of action:

  • Complete block: under this option will not allow its staff to use social media and networking during business time and at the same time the company will not use social media outbound to do marketing, find or connect with clients. Clear rules that no one will and can be using the company logo, and identity will be enforced
  • Completely open: the company will fully embrace social media and allow its employees full access during office hours. The company will also use social media to do business and connect with its target client base.
  • Partially open: The company will allow certain sites and block others as defined later in the policy.  It goes without saying that this is the most difficult to handle and monitor.
  • Closed and open:  the company will close down all social media for its own employees but use it to find business.  It is obvious that this model leads to a lot of frustration for all.

2. Your Identity

  • This area of the policy will focus on how the company and its employees identify themselves in social networking. Areas that need to be addressed are:
  • Do you use your real name or not (what is the point of “not” in “social” networking)?
  • Are you going to/can you mention your affiliation with the company or not?
  • What email address will you be using (a personal or a business email – important in terms of liability towards the company)

3. Handling conflicts

As is the case in real life, conflict in social media is something that will happen. Sometimes the person posting the information for the company in social media is not the best placed person to handle the conflict. Make sure you have a plan written down on how to handle this conflict. The bad option is to remove the negative comments.  A better way to do this is that all negative comments or conflicts are answered by the subject matter expert.

More to follow in future blog posts.  Or is you can not wait, you can always get in touch with me.

Mic Adam

Email: adammic@vanguard-leadership.be

Mob. +32 478 50 41 35

Website: www.vanguard-leadership.be

Blog: https://micvadam.wordpress.com/

Find me also on Twitter, Facebook, LinkedIn, Plaxo, Netlog, etc.


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