Making your company more visible

The company website is the main point of activity for most companies.  But since this is a somewhat static environment, companies are joining social media in the hope that they will be able to get closer to their customers and create a two-way conversation.

From research done by Vanguard Leadership in Belgium and Wildfire PR in the UK, companies are creating social media profiles but few make them public on their website.  Only 25% have such links on their website and are thus loosing opportunities to direct their customers to their social media sites.

Why do companies not advertize these profiles?  One could say that social media is not part of the company’s strategy; others will say that IT does not want to put this on the website; even more others will just say they do not care but the main reason is that no one thought about doing this!

So once you joined Social Media as company, here are some tips for you:

  1. Claim your social media profiles in Twitter, Facebook, LinkedIn and others.  Do not let others squat your social media names and pages.
  2. Display your social media links on your landing page – highly visible!  Do not hide them somewhere in “Links” or “Contact us”.
  3. Why not add social media profiles of your staff (especially when you are in recruitment).  Professionally looking LinkedIn profiles will be great image builders for the person and the company.
  4. Give people reasons to sign up and follow you on social media.
  5. Add a “Share” button to your website to encourage further sharing
  6. Use email signatures to promote your company’s social media profiles.

Increasing your visibility and it will eventually lead to new opportunities and increased sales.

If you have any comments, you can post a comment or contact me by mail at adammic@vanguard-leadership.be

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One Response to “Making your company more visible”

  1. HONG KONG WILLIE Says:

    All this info,everything helps. Thank you. joe of hongkongwillie. Help the story of Hongkongwillie go viral. Google the life of Hongkongwillie. Thanks again joe

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