Your daily Social Media Routine

When you have joined the social media movement, the real work (and fun) starts.  I am always astonished that people ask me how much time they should spend on social media.  We all know this is an impossible question to answer since everyone has a different number of accounts and a different modus operandi.  However, I think we should put the time usage in function of the goal we are trying to achieve using social media.

So, I am beginning to return this question with a few another questions: “How much time do you need to spend on e-mail daily?” or “Does anyone question the time you spend on doing emails to get your job done?”  Not! Well eventually social media should follow the same guidelines.  However, in order to get started it might be good to create an approach, let’s call it a “social media routine”.

Here is a one I want to share with you.  It consists of 3 parts: Reviewing your social media monitoring; reviewing your own accounts and posting content for your target audience; and reading and sharing content from others via your accounts.

Step 1: Review your social media monitoring results

You know people are talking about you in wide sense of the word, so you need to monitor social media.  This is true for both you as an individual and for your company.

This can be done via a number of free tools such as Google Alerts (good for content but bad for Twitter, Facebook or LinkedIn) or Socialmention – Addictomatic (more focus on social networks but not always accurate).  However, when you are serious about monitoring (and you should be), you will need to pay a monthly fee for good results from all platforms.  Tracebuzz, Engagor, Attentio, Mentions.net, Meltwater, Radian6 are just a few of the platforms you could use.  It important to test drive them to see if they deliver the results you are looking for.

Your daily routine is to check the messages for sentiment and get back to people.  Simply put this means: thanking them for positive comments and taking actions to address the negative comments.

Step 2: Review own accounts and post content to your accounts

Though you have already looked at your social media monitoring results, it is important to review all your OWN social media accounts for any comments or posts. These are messages addressed to you.  These might or not have shown up in your social media monitoring.  Keep in mind that these are people talking to YOU and thus need an answer.

This is also the ideal moment to post new own content for your target audience.  This is the “valuable” information you want to share with our network. Depending on the platform you will be posting daily (Twitter and Facebook) to monthly (blogs). Content can take many forms: text, images, video or audio.  You can also run polls and post events.  Sharing is fun!

Your daily routine will consist of reading the comments, reacting to those comments and posting new content.

The tools you could use vary from the platforms themselves to social media aggregators such as Hootsuite or Tweetdeck.

Step 3: Reading and sharing information from others

Social media is full of interesting information waiting to be shared.  As I mentioned before some content is created by you but most is really created by others.  Sharing content from others can help you create visibility and position you as a valuable resource for your network.  This side of social media takes the most time since you will have to do a lot of reading before sharing it with you target audience. This part of social media could take 80% of your time.

There are many ways to share content through your social media accounts.  Many platforms have a “SHARE button” but I have found that Bufferapp is a great application that allows you to share information/websites on Twitter, Facebook and LinkedIn while you are reading the information.  Even better, Bufferapp will spread your postings during the day.

So your daily routine should be about finding the websites that contain good complementary content for your target audience, read and share it with that audience.

Finally, what I have explained is not only true for you as an individual but also for a company or organization since you are trying to become a valuable partner and resource  for your prospects and clients.  Keep in mind that information that is being distributed via company-owned accounts (fan pages on Facebook, company profiles on LinkedIn, Twitter and Youtube accounts) can and should be amplified through employee personal accounts.

Any thoughts? Comments?  Best practices you want to share?  Feel free to use the comment fields in this blog.  I look forward to starting the conversation with you.

Advertisements

Tags: , , , , , , , , ,

18 Responses to “Your daily Social Media Routine”

  1. Clarice Says:

    Terrific post but I was wondering if you could
    write a litte more on this subject? I’d be very grateful if you could elaborate a little bit further. Many thanks!

  2. http://choicegreencoffeeblog.org Says:

    Hi, after reading this amazing article i am as well delighted to
    share my knowledge here with mates.

  3. Http://Cbsescience.Wordpress.Com Says:

    This is very attention-grabbing, You’re an excessively skilled blogger. I’ve joined your rss feed and look forward to in search of extra of your fantastic post.
    Also, I have shared your web site in my social networks

  4. forex trading reviews Says:

    Amazing! Its truly amazing post, I have got much clear idea regarding from this article.

  5. financial outsourcing Says:

    May I simply say what a relief to discover somebody that really knows
    what they’re talking about on the web. You definitely understand how to bring an issue to light and make it important. More people really need to look at this and understand this side of your story. It’s surprising you are not more popular given that you certainly possess the gift.

  6. small business money software Says:

    Very good article! We will be linking to this great post on our
    site. Keep up the good writing.

  7. online accounting systems Says:

    Very soon this website will be famous among all
    blog users, due to it’s fastidious content

  8. 6 months pregnant Says:

    Excellent pieces. Keep writing such kind of
    info on your site. Im really impressed by your blog.
    Hi there, You’ve performed a fantastic job. I will definitely digg it and personally recommend to my friends. I am sure they will be benefited from this website.

  9. microfinance institutions brazil Says:

    I’ve been surfing on-line more than three hours these days, but I never discovered any attention-grabbing article like yours. It’s lovely price sufficient for me.
    In my opinion, if all web owners and bloggers made just right content material as you did,
    the web shall be a lot more helpful than ever before.

  10. how to have a baby Says:

    Good day! Would you mind if I share your blog with my twitter group?

    There’s a lot of folks that I think would really appreciate your content. Please let me know. Thank you

  11. signs stress dogs Says:

    I am really happy to glance at this weblog posts which consists of tons of useful data, thanks
    for providing these information.

  12. scrapbooking kits Says:

    Hey there! This post couldn’t be written any better! Reading this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!

  13. Jeremiah Says:

    Good day! I could have sworn I’ve been to this website before
    but after reading through some of the post I realized it’s new to me.

    Nonetheless, I’m definitely happy I found it and I’ll be
    book-marking and checking back often!

  14. Mebel Jati Says:

    Excellent post. I was checking constantly this blog and I’m impressed! Extremely helpful info specifically the last part 🙂 I care for such information a lot. I was looking for this certain info for a very long time. Thank you and best of luck.

  15. Where to Buy Saffron Extract Says:

    Having read this I believed it was very informative.
    I appreciate you taking the time and effort to put this article together.

    I once again find myself personally spending a significant amount of time both reading and posting comments.

    But so what, it was still worthwhile!

  16. medical coding exams Says:

    I just couldn’t depart your site before suggesting that
    I actually loved the usual information an individual provide in your
    visitors? Is gonna be again ceaselessly to inspect new posts

  17. Therapist Phone Says:

    Hello There. I found your blog using msn. This is a very well written article.
    I will be sure to bookmark it and come back to read
    more of your useful info. Thanks for the post.

    I’ll definitely comeback.

  18. Charmain Says:

    Howdy! Someone in my Facebook group shared this website with us so I came to take a look.
    I’m definitely loving the information. I’m bookmarking and will be tweeting this to my
    followers! Outstanding blog and wonderful style and design.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: