The war for your recruitment money!

Recruiting via social media just a little more interesting in Belgium.  LinkedIn, the uncrowned champion for recruitment is now being challenged by Facebook and their job vacancy post.

Of course, people will say that LinkedIn is the platform to find “white” collar workers and Facebook “blue” collar workers but let’s be honest both categories use Facebook so the pool there is much bigger (in Belgium 3.4 million vs 7 million).

From an employer’s point of view, this offers some great opportunities and challenges.  So let the battle begin.

The incumbent LinkedIn

LinkedIn recently changed the “job” vacancy approach.  Here is a quick rundown of the process:

1. Define the basic job title and area

LI - R1

2. Complete the description

LI - R2

3. Define Skills and Experience levels

LI - R3

4. Payment options

LI - R4

You will notice that LinkedIn will indicate the number of candidates you might get after 30 days based on your budget.  I get mixed messages from customers when it comes to results but I am sure LinkedIn will argue that it is the best way platform overall.

Now enters Facebook

Now that Facebook has added “Publish a Job Post”, I fear that this will become more popular than LinkedIn… Let take a look at the process here too:

  1. Select the option for the post types

LI - R5

2. Enter the job description info

LI - R6

The biggest difference is that this is a post on your page and gets organic views.  No just like any other post on Facebook you will need to increase the visibility by boosting (aka promoting) this post.

LI - R7

3. Payment options

LI - R8

There seems to be 9€/day minimum budget required by Facebook but the numbers here a little different. Rather than giving you an idea of how many people you might get to apply, Facebook will tell you how many people you could reach.

If you are looking for a more cost-efficient way to create visibility for your job openings on LinkedIn (on Facebook that is already the case), you might be considering posting the job openings as a public post on your company/fan page and promoting the post as “promoted content”.  The final bill will be considerably less and your targeting options increased.  Now whether the platforms will react quicker to this “improper” use of the platform is to be seen.

So, who will win the battle for talent?  Or should I say, the “war for your money”?  Not sure, but an interesting development altogether.  What do you think?  Drop your comments in the comment box below.

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