Posts Tagged ‘automation’

Personal Branding just got a lot harder!

August 5, 2018

Personal-Branding-1

Unless you are willing to pay…

Over the course of the last months, social media networks are crusading for real human interaction and engagement which I support.  This comes as a bit of bad news for those people trying to do personal branding from real personal accounts.  And yes, people looked at forms of automation (just like marketers do with marketing automation) but that is coming to a standstill or better slowdown.

fake newsIn March 2018, Twitter undertook efforts to reduce the spam or similar tweets and no longer allows tweets to be posted from Hootsuite & Buffer to multiple accounts.  As of August 1st, 2018 you can no longer use tools like Hootsuite or Buffer to post to personal profiles.  LinkedIn has never supported any planning of messages from the platform but I wonder when they will banish posting via Hootsuite and Buffer and others.

Here is what the situation of the current automation of Facebook:

  • Content posting platforms such as Hootsuite, Buffer and alike -> GONE
  • Action/reaction tools like IFTTT or Zapier -> GONE
  • Auto post from Twitter to Facebook -> GONE
  • Employee Advocacy programs have to adapt but -> REMAIN
  • Share buttons on a website and others -> REMAIN
  • Auto post from Facebook to Twitter -> REMAIN
  • Auto post from LinkedIn to Twitter -> REMAIN
  • Click-2-Tweet unchanged -> REMAIN

But wait, could your account get suspended on Twitter for (Re)tweeting the standard text that is presented to you but the website, newspaper, Click-2-tweet or even the Employee Advocacy platforms?  That remains to be seen…

Result = Let the money roll!

facebook-paymentsPeople who want to do personal branding are now forced to move a page on Facebook which drives your right to the Facebook bank.  Since posts on pages get very limited traction, visibility, and impressions, you will have to pay for your personal branding (sponsored content) just like large corporations.  Where is the authenticity in that?

Final thought

But here is the contradiction, while these platforms want you to post as a human being, they are bringing more and more bots online.  This automation seems to be okay.  Really?

humanrobot

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