The world of social media is changing at a quick pace and some innovations make it even shake in its foundations. It has been touted that 2015 was going to be the year of the video. But what is happening now is just mind boggling. Personally, I love it! Live-streaming has just gone personal! Meerkat and Periscope are among the shakers in this field.
What is meerkat or Periscope?
Live-streaming is nothing new but personal live-streaming surely is. Meerkat and Periscope are personal live-streaming video apps using a twitter account to rally viewers and share live video content. We are even more at the point of being a reporter with camera in hand (our smartphone) than with pictures. And yes, today the service is only available for Iphone users. Below is an infographic comparing the 2 main players.
Meerkat was the first to jump the gun and soon had many followers (over 100K in less than a month). But then came along Periscope (by Twitter) and the steep rise stopped in favor of Periscope. Who will be the winner? I guess the app that gets soonest on Android/Microsoft, I think!
The potential of live video streaming is huge. Creative marketers will be able to feast on new things they can do starting with streaming product launches, product demonstration, events, interviews, promotions and much more.
However, the biggest issue still has to be tackled. Privacy is hitting yet another tilting point.
Here is an interesting paragraph from Meerkat
“All Content, whether publicly posted or privately transmitted, is the sole responsibility of the person who originated such Content. We may, but are not required to monitor or control the Content posted via the Services and we cannot take responsibility for such Content. Any use or reliance on any Content or materials posted via the Services or obtained by you through the Services is at your own risk.”
But beware and please read carefully the section after the word “reproduce”:
“You retain your rights to any Content you submit, post or display on or through the Services. In order to make the Services available to you and other users, Meerkat needs a license from you. By submitting, posting or displaying Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distribution methods (now known or later developed).”
The service claims not to store the video but are you really sure? I would suggest you read these Terms of Service agreements carefully.
But again, you will ask me “Where is the privacy issue?”
Well, what if people start streaming live video from a paying event? Of from a soccer game where a TV station has paid the screening rights? What if you are filmed and have not given your consent? What if people start streaming video from places where disasters have happened? These are all situations that will raise the bar in the privacy game. And yes, the first events where Meerkat was banned are a fact. But how can you stop this? You can’t ask people to check in their smartphone when they come to your event. Interesting times ahead!
Finally a last thought. If this service would have been offered by Facebook, the world would have been up in arms around the privacy issues but for now people focus on the gadget level of these apps as if there is no issue. We hear a lot of speak about using your common sense or like Meerkat puts in its rules “Be Kind”. We all know where that road leads to.
Let me be clear that I am very excited to see these evolutions and technology appear. I will be a supporter from day 1 but will keep a close eye on the dark side of this technology. I wonder what you think about this technology and the privacy issues that it entails.