One of the biggest challenges on social media is when to post to get maximum reach. There is maybe one simple trick that will tell you when your connections and contacts are online: your birthday! Or better, when people wish you a happy birthday which means they are online. Time for me to do an experiment…
A few days ago (April 7th) it was my birthday. I took this opportunity to get an insight into when my contacts, friends and followers posted and mailed their best wishes. The sample size is a few hundred messages (about a third of my complete network) which is representative for my network on LinkedIn and Facebook. Twitter is the odd one out.
Here is what I observed:
On LinkedIn messages started as of 2.21AM (A late night worker?). However the real stream started at 5.54 AM but with a first peak between 8AM and 9AM. The next burst came between 10 AM and noon. As of lunch the mails dropped down considerably but evened out over the afternoon and evening.
2 conclusions from these statistics and the fact that my network is evenly spread between Europe and the USA,
- I can conclude that far more Belgians and Europeans than Americans use the tab “Keep in Touch”.
- Also, my European network is stronger than my US network.
On Facebook it started at 1AM (okay, that was someone who was up late ;-) ) but the real postings in Belgium started at 6AM. The first strong push was between 7AM and 8 AM slowly dropping down towards 9AM. However, my Spanish contacts got active at after 9AM.
The highest activity was measured in the afternoon starting at noon and going up from there. Things slowed down after 5PM. Here, I must admit, my network is more Belgian based than internationally.
Amazingly enough, twitter only started at 9AM but that is because Twitter does not send people messages when it is your birthday. Here too the biggest number (how few those were) happened in the 2PM -5PM timeslot. But the number of messages is too small to make any real statement about when to post.
It is clear that if I want to reach my target audience posting between 7AM and 8AM (before work) and/or Noon – 5PM (at work?) are good times on Facebook. LinkedIn seems to be used by my contacts in the morning between 8 and noon. As far as Twitter is concerned I have no conclusive data to make any recommendation.
What do you think? Does this hold true for you too? How do you really know?