Posts Tagged ‘innovation’

Will Live-streaming throw our privacy completely overboard?

April 2, 2015

The world of social media is changing at a quick pace and some innovations make it even shake in its foundations.  It has been touted that 2015 was going to be the year of the video.  But what is happening now is just mind boggling.  Personally, I love it! Live-streaming has just gone personal!  Meerkat and Periscope are among the shakers in this field.

meerkat

What is meerkat or Periscope?

Live-streaming is nothing new but personal live-streaming surely is.  Meerkat and Periscope are personal live-streaming video apps using a twitter account to rally viewers and share live video content.  We are even more at the point of being a reporter with camera in hand (our smartphone) than with pictures.  And yes, today the service is only available for Iphone users.  Below is an infographic comparing the 2 main players.

infographic meerkat

Meerkat was the first to jump the gun and soon had many followers (over 100K in less than a month).  But then came along Periscope (by Twitter) and the steep rise stopped in favor of Periscope.  Who will be the winner?  I guess the app that gets soonest on Android/Microsoft, I think!

The potential of live video streaming is huge.  Creative marketers will be able to feast on new things they can do starting with streaming product launches, product demonstration, events, interviews, promotions and much more.

However, the biggest issue still has to be tackled.  Privacy is hitting yet another tilting point.

What privacy?

Privacy and the internet are an oxymoron and contradiction anyway.  But these apps hold the potential for many more breaches.  It could be a nightmare in the waiting.  Looking at the terms of use of both platforms (MeerkatPeriscope) they are dodging all responsibility and beyond.

Here is an interesting paragraph from Meerkat

All Content, whether publicly posted or privately transmitted, is the sole responsibility of the person who originated such Content. We may, but are not required to monitor or control the Content posted via the Services and we cannot take responsibility for such Content. Any use or reliance on any Content or materials posted via the Services or obtained by you through the Services is at your own risk.”

But beware and please read carefully the section after the word “reproduce”:

You retain your rights to any Content you submit, post or display on or through the Services. In order to make the Services available to you and other users, Meerkat needs a license from you. By submitting, posting or displaying Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distribution methods (now known or later developed).”

The service claims not to store the video but are you really sure?  I would suggest you read these Terms of Service agreements carefully.

But again, you will ask me “Where is the privacy issue?”

stopWell, what if people start streaming live video from a paying event? Of from a soccer game where a TV station has paid the screening rights?  What if you are filmed and have not given your consent?  What if people start streaming video from places where disasters have happened?  These are all situations that will raise the bar in the privacy game.  And yes, the first events where Meerkat was banned are a fact.  But how can you stop this?  You can’t ask people to check in their smartphone when they come to your event.  Interesting times ahead!

Finally a last thought. If this service would have been offered by Facebook, the world would have been up in arms around the privacy issues but for now people focus on meerkat-in-carthe gadget level of these apps as if there is no issue.  We hear a lot of speak about using your common sense or like Meerkat puts in its rules “Be Kind”.  We all know where that road leads to.

Let me be clear that I am very excited to see these evolutions and technology appear. I will be a supporter from day 1 but will keep a close eye on the dark side of this technology.  I wonder what you think about this technology and the privacy issues that it entails.

Are you into Twitterstorms and Tweetchats?

May 24, 2014

We all know that Twitter was conceived to exchange information in short message format.  But it has evolved to much more.  There are Tweetstorms, Tweetchats, Twitterwalls, etc., which are creating a lot of commotion about the usage of Twitter.  People are getting disenchanted with the users of these practices but are they really all that bad?  Maybe not? And what strategy should follow to counter these negative comments?

Twitterstorms

twitterstorm

A Twitter storm is stretching  the Twitter term Microblog to become a real (full) Blog.  Twitter was certainly not build for this with its 140 character limit.  However,  some people are splitting up their text  and start splitting their story into separate messages.  Each item is numbered so that the reader can follow the thread.  Of course, your followers are getting a lot messages in a very limited timeframe thus polluting their Twitterstreams.  However, with so many people on Twitter, it is great way to spread your story.  Will this change how people are using Twitter?  Maybe not…  Who knows you might even some extra followers, though  unlikely.

The biggest danger is that due to fast pace of tweeting, many of your followers might get disenchanted and start unfollowing you.

My thoughts: Personally, I think you have more to lose than to win by creating such as storm. If you have a (long) story to tell, I think you should be using a real blog and use Twitter to direct traffic to your blog.

Tweetchat

tweetchatA Tweetchat is live moderated Twitter event around a certain topic using a specific hashtag.  Tweetchats are planned events which are announced on Twitter and on websites.  Typically, there are 5 to 6 questions put forward that will be asked during the course of 1 hour.  To participate, all you need to do is tweet during the set times using the designated hashtag. Of course like with a webinar, It’s also possible to just follow the conversation by searching the hashtag without engaging.

One thing you have to remember, is that during a Tweetchat in which you actively participate, you will also create a large number of tweets thus also polluting the streams of your followers.  Again this might lead to people unfollowing you.  However, if they pick up on the hashtag and discover the great conversation, it could be considered as a good thing.

My thoughts: I have recently joined a number these Tweetchat sessions and it has brought me 3 pieces of value:

  • Information gathering – much like a webinar you get and can absorb knowledge about a certain topic. People share freely and publicly information.  A great place for learning!
  • Contribute, Collaborate and Engage – Twitterchats provide the ideal platform to exchange ideas, provide content, add value and bounce ideas off eachother, ask questions, etc. in a specific (public) spotlight.
  • Get more relevant followers – everyone on the chat can relate to the topic.  So by sharing relevant and valuable information with other members on the chat, you can easily discover new interesting people and increase your twitter followers.

Conclusion and recommendation:

I think you need to think carefully about starting a Twitterstorm or Tweetchat from your personal account.  There will big spikes in you twitter activity and we all know that your followers are not waiting for this.  Maybe the solution could be that you create a clearly defined account for these types of twitter activities whereby you make sure there is a good connection with your personal account.  This way you can participate fully and not disenchant your followers.

Finally, I want to end this post with 3 questions:

  1. What do you think about Tweetchats and storms? And my suggested approach?
  2. What interesting Tweetchats do know and do you participate in?  My favorites are: #s4lchat, #HSENTchat #contentmarketing and #HRchatBE (unfortunately stopped in march)
  3. Are you hosting Tweetchats with your target audience (clients, partners, etc.)

I love to hear your reaction!