The end of the year is slowly on the horizon. And with that come numerous competitions for “best in class”. One of these is the Datanews “CIO of the Year” competition.
Sometime ago (august) the list of the top 10 nominees was published. Each of the nominees was selected for having a good vision, strategic insight, leadership qualities and personality. And then is was up to the the public to vote who will be in the top 3! The winner will be crowned on November 20th in Brussels.
I started wondering how these CIO’s would go about promoting their candidacy for the top 3. One great place to do this is social media. Think of the success of #TVVV or #BGT. Since I had some reasearch (blogpost of April 2011) a long while back, I decided to take another look on social media. After all these years I expected the presence to be much improved. But no, it was again (still?) staggering to see their presence is very limited.
All CIO’s have a reasonable complete profile and good amount of contacts. However, few have discovered the functionality of sharing a Status Update which could be formidable weapon in their quest to become one of the Top 3 CIO’s.
Only one CIO noticed that I visited their profile and wanted to connect. The rest did not even click back. Well I guess who will get my vote.
7 out of the 10 do have a twitter account which I think is great. When it comes to tweeting few have masterd the art. They all remain under 300 tweets (all-time) and 50% have not tweeted at all. I just wonder if they know who is following they.
Half the CIOs are on facebook. And of those who are, none of them have protected their friends and/or pictures. I would have thought they of all people would know something about privacy.
CIO’s seem not to missed Google+ completely. I think 3 have discovered it probably by accident but their profile lack content and general information. It is as good as empty. But then again, Google+ is considered to be the desert among social media platforms. Maybe CIO’s will move directly to ello.co?
When it comes to leadership one would hope that CIO’s run a blog but unfortunately, I was not able to find one. Neither do they have a slideshare account or YouTube channel. But one could say this is only for marketing.
Even though their companies are using social media heavily, CIO’s themselves still have not discovered Social Media – the cloud applications that outrun any other application domain. It is clear that Social Media will have a minimal bearing on the winning of votes to be among the top 3. This was a sad conclusion on most of the profiles of the 10 CIO’s