Posts Tagged ‘Management’

You really want me to pay for LinkedIn?

November 15, 2014

paying for Linkedin I recently read yet another article about 8 Reasons Why You Should Upgrade To LinkedIn Premium.

Though I am not against paying for LinkedIn I believe you should be stretching it first to its limits before you do pay.  I find that a lot of people are paying where they shouldn’t or as they are not using the extra functionality.  Let me give you some insight into why I think you should not pay…

Additional Filters

I agree with the fact that the advanced search of LinkedIn is very powerful.  If and when you are working in a smaller type market (Belgium with 2.3 million members), these extra parameters are of no value.

Tip : just use the keyword search to get better results.  You will not be disappointed.

More Search Results

Okay, you can see more than 100 profiles which means that your search is not specific enough.  Let’s be honest you do not have the time or even energy to scroll through 30 screens.  You are not doing this on Google search so why would you do it on LinkedIn.

Tip: Be more specific in your search criteria.

More saved searches

There is something to be said about that were it not that few people (that I know or  have been in my classes) even know about this function.  It is very powerful to detect who in your network has changed his/her profile and now falls into your “target audience”.

Tip: set up your 3 saved searches

Do more reference searches

To my knowledge few people are even coming close to using this function.  Heck, most of them have not even discovered where this button is.  And let’s be real, in my neck of the world people ask you who to contact as reference.

Tip: Get some recommendations and endorsements of your skills. You could add to your summary that you are willing to provide references (if needed).

Inmails

Of course, this is one of the high flyers when it comes to paying for LinkedIn.  Is sending emails to someone you do not know really such a good idea or practice? And by-the-way, did you know that you can send an email to anyone for free?

Tip: Just join one of the groups that person belongs to and your email is free!

More Introductions

Yet another one of LinkedIn’s biggest secrets.  Like in real life you can be introduced by someone you mutually know.  The quality of the network of many LinkedIn members is very good so they can do this type of introductions. Great feature but rarely used.  I rarely get a request (which I gladly pass along – try me!) even though I do have a large network.   Since this feature is hardly known few use up the 3 introductions.

Tip: Use your monthly 3 free introductions and be open to pass introduction.

Free subscription

See full profiles of 1st, 2nd and 3rd degree contact

Yes, it can be frustrating not to see the details of your 3rd degree contacts.  However, these people have a public profile which can be easily found back through a simple google search.  All you have to do is enter the First name, initial and company and Google will give you the public LinkedIn profile.  Here you will find the full story.  Have you ever tried?

Tip:  Try a Google Search on one of your 3rd degree contacts.

Who viewed your profile

Yet another top reason to pay for LinkedIn.  You can see everyone who visited your profile in the last 90 days.  Do you have any idea how many people visit your profile on a daily?  I dare to tell me it is over 5 which is what you see when you have a free subscription.  And no, you will nog see more from the anonymous people who view your profile.

Tip: Check your “Who viewed your profile” daily and you will catch all viewers.

Open profile

Are you really waiting for unknown people to send you emails on LinkedIn?

Tip: Just mention you email address in your summary or make visual on your public profile

The gold Badge (Premium)

Well, what a vain person are you?

Tip: Be less vain!

Conclusion

Unless you are a recruiter or salesperson working in a very large community, it makes no sense to pay for LinkedIn.  Stretch the free version of LinkedIn to its limits  before you decide to pay.  Yes, I have recently signed up for a premium account for Sales Navigator.  As part of my social selling practice, I need to appraised of its functionality.  The jury is out whether this will actually bring me the so much awaited ROI.  Will keep you posted on my results!

How social is the CIO-of-the-Year 2014?

October 1, 2014

The end of the year is slowly on the horizon.  And with that come numerous competitions for “best in class”.  One of these is the Datanews “CIO of the Year” competition.

CIO of the yearSometime ago (august) the list of the top 10 nominees was published.  Each of the nominees was selected for having a good vision, strategic insight, leadership qualities and personality.  And then is was up to the the public to vote who will be in the top 3!  The winner will be crowned on November 20th in Brussels.

I started wondering how these CIO’s would go about promoting their candidacy for the top 3.  One great place to do this is social media.  Think of the success of #TVVV or #BGT.   Since I had some reasearch (blogpost of April 2011) a long while back, I decided to take another look on social media.  After all these years I expected the presence to be much improved.  But no, it was again (still?) staggering to see their presence is very limited.

LinkedIn

All CIO’s have a reasonable complete profile and good amount of contacts.  However, few have discovered the functionality of sharing a Status Update which could be formidable weapon in their quest to become one of the Top 3 CIO’s.

Only one CIO noticed that I visited their profile and wanted to connect.  The rest did not even click back.  Well I guess who will get my vote.

Twitter

7 out of the 10 do have a twitter account which  I think is great. When it comes to tweeting few have masterd the art.  They all remain under 300 tweets (all-time) and 50% have not tweeted at all.  I just wonder if they know who is following they.

Facebook

Half the CIOs are on facebook. And of those who are, none of them have protected their friends and/or pictures.  I would have thought they of all people would know something about privacy.

Google+

CIO’s seem not to missed Google+ completely.  I think 3 have discovered it probably by accident but their profile lack content and general information.  It is as good as empty.  But then again, Google+ is considered to be the desert among social media platforms.  Maybe CIO’s will move directly to ello.co?

Other platform

When it comes to leadership one would hope that CIO’s run a blog but unfortunately, I was not able to find one.  Neither do they have a slideshare account or YouTube channel.  But one could say this is only for marketing.

cio logo
CIO messages2

Conclusion

Even though their companies are using social media heavily, CIO’s themselves still have not discovered Social Media – the cloud applications that outrun any other application domain.  It is clear that Social Media will have a minimal bearing on the winning of votes to be among the top 3.  This was a sad conclusion on most of the profiles of the 10 CIO’s

 

How Often? When? And How Many?

August 31, 2014

social-media-crazyThere are all kinds of statistics around about when to post where and with what frequency in order to reach as many people as possible.  Over the course of the summer, I conducted a survey among my LinkedIn contacts, Twitter followers and Facebook friends to understand their social media behaviour.  Here are the results.

Twitter

Check Frequency: 45% check Twitter mulitple times per day.  Add another 17% that checks it daily.

Check Peak:  The prime moments for checking Twitter seems to be during and after work hours (over 70% for both categories).  The morning seems to show the lowest activity and so do breaks.

Post Frequency: There is a wide spread which is linked to the large number of lurkers on Twitter.  However, it seems that 43% tweet 1-3/week,.  27% do it between 1 and 3 times per day.  Less than 10% tweet more than 5 times per day.

LinkedIn

Check Frequency: The use of LinkedIn for more than HR purposes is driving up the frequency with which people check LinkedIn.  With over 35% checking multiple times/day and 29% daily we give LinkedIn a thumbs up. Amazingly enough 2% never visits their profile while the rest checks it once a month.

Check Peak: As can be expected with a “professional” networking platform, most people access it during the work day.  An amazing 80% do it during work hours.  Breaks, mornings and evenigs do not seem to be  so popular.  It si considered work.

Post Frequency: From experience I know people do not do many Status Updates on LinkedIn.  The survey confirmed this again with 27% never posting and 33% only once a month.  Less than 11% post daily on LinkedIn.

Facebook

Check Frequency: As expected over 65% check their Facebook multiple times per day.  Adding the 17% of daily checkers and we can conclude we are addicted to Facebook!

Check Peak: Here too, not many surprises except the fact that before breakfast does not do so well.  The highest peak lies in the evening after work.

Post Frequency: Since facebook has the highest degree of “lurkers” it is not surprising that weekly (42%) and daily (31%) post are the dominant numbers here.

Google what?

Yet again, Google+ demonstrates its ability to stay under the radar.  Even though there are so many accounts (gmail users, android users, picasa users, youtube user, etc.) few people are even aware they have a G+ account.  More that 60% never visit the account with another 10% that don’t even know they have such an account.

Conclusion

Though this research did not reveal anything dramatic, it confirms that LinkedIn is the professional tool of choice and tolerated in the workplace; Facebook the lurking tool into our realm of friends and brands; Twitter the platform no one really knows what to think of; and Google+ that special place in the desert!

How does your social media behaviour fit in with these results?

Here is the graphic representation of these survey results.

Social Media Access (1)

13 Social Media Tools you should use as a consultant in 2014

December 27, 2013

Social-Media-ToolsOver the course of the years we have seen an explosion of social media networks and tools.  Though most of these tools come in Freemium, most of us continue with the free version.   Here is a list of tools  – and I will exclude Twitter and LinkedIn since most of you are using these anyway-  you should be using if you are trying to make your life simpler while using social media.

1. Hootsuite (www.hootsuite.com )

Whether you are managing, monitoring or posting (planning) messages, Hootsuite is the tool that allows you to manage 5 profile for free (my suggestions: personal Twitter, Facebook and LinkedIn accounts plus your Facebook page and LinkedIn Company page).

2. Google Alerts (www.google.com/alerts )

To complete your social media monitor you could set up a number of Google Alerts to get informed when Google has indexed more articles within your search criteria (your area of expertise, News, Video’s, etc.) . This is an ideal source to find content to share with your audience or leads

3. Buffer (www.bufferapp.com )

As a consultant you are probably reading a lot of blogs or articles.  Posting and sharing this information all at the same time is not a good idea.  Buffer will help you out by allowing you to schedule posts from theses articles themselves over 10 time slots during the course of the day on 3 social media platforms for free.

4. Commun.it (www.commun.it )

If you are a Twitter user, understanding and managing your audience is key.  Keep track of your new followers, who to unfollow, who to engage, etc. is good to know but what really stands out is to know who is no longer following you.  Commun.it and some other tools will provide you with the answer.  You can re-engage them and recapture your unfollowers.

5. WordPress (www.wordpress.com )

Consultants have  a lot of knowledge which could position themselves as a thought leaders.  You are probably trying to get into the press to get visibility with your target audience and it does not always work out every month.  So why not auto-publish and start your own blog.  Sharing your views, best practices, tips and tricks are great ways to get recognized for your knowledge.

6. Slideshare (www.slideshare.net)

Giving presentations and training sessions are part of your life.  Uploading your presentations to Slideshare will not only boost your SEO, but also create thought leadership and even generate leads.  It is also a great source to find information about your area of expertise or about your clients.

7. YouTube (www.youtube.com )

People like to see their consultants at work. Nothing works better than videos.  Using Instagram, Vine or just your smartphone you can create a good sample of what you do.  Posting these videos of presentations, training sessions or workshops will create the necessary trust to get invited for a sales pitch.

8. Google+ (www.googleplus.com )

You are for or against G+.  I am all in favor because the Hangouts are a powerful tool for communicating with clients.  Using these Hangouts you can not only save yourself from driving a lot of miles to visit your clients but also have face to face contacts and share data/presentations/et al from your PC in a streamlined way.  It can also be a great collaboration platform between fellow consultants working on the same projects.  A wonderful timesaver

9. Doodle (www.doodle.com )

Setting up meetings via email and/or phone can be very time consuming, so let Doodle help you find the ideal time to meet.  Yet another timesaver.

10. Dropbox (www.dropbox.com )

Sharing files has never been easier, using Dropbox you can share files between your own devices (PC/Smartphone/Tablet) but also between clients or peers.  There are of course alternatives such as Google Doc, Skydrive, Googgle Drive, etc.  These applications can also be used for making a backup of your data.

11. Evernote (www.evernote.com)

One of the apps I have come to appreciate over the course of the last year is Evernote.  Taking notes has never been easier.  The notes are synchronized between your devices so which ever device your bring to the meeting you have the latest meeting report on you.

12. Zapier/IFTTT (www.zapier.com & www.ifttt.com)

Though I am not a big fan of automating my social media activity, I have found that Zapier and IFTTT do have a place in my modus operandi.  It can automate the repetitive tasks I would do anyway.  And yes, they are people who are against this

13. Wunderlist (www.wunderlist.com)

If you are a bit like me you have a number of to do lists, As with Evernote, I have come to appreciate Wunderlist as a cross-device platform to keep track of all those tasks I need to accomplish.

Of course, the list does not end here.  There is always a bit of a trade-off between how much time you need to spend using the tool and how much ROI it provides.  Which other one’s are you using to make your social media life simpler or more complete.

10 Reasons Jobseekers Don’t Click Through on Recruiter’s LinkedIn Profile

December 15, 2013

There is a lot of advice on how candidates should optimize their LinkedIn profile so they can be found by recruiters.  I recently came across this post 5 Reasons Recruiters Don’t Click Through Your LinkedIn Profile which inspired me for this post.

Over the summer months of 2013 I have done some research how recruiters in Belgium present themselves on LinkedIn (750 profiles of recruitment professionals reviewed) and here are my conclusions (and also the reasons why candidates do not click on recruiter’s profiles).

LI - no-profile-photoReason #1: 50% have NO profile picture.  Recruiters want to see what candidates look like, but so do candidates want to know what recruiters look like.

Reason #2: They have no contact information.  And yes, only the 1st degree contacts can see you email/phone number but still as a recruiter you want to have the “good”  candidates find you easily.  Only 1 in 8 has their email/phone number visible somewhere in their profile!  Only 50% mention their website!

BTW. Few job seekers are not using the Inmail functions.

Reason #3: Only 33% have a personalized Vanity URL.  This could suggest a newbie or someone who does not care about their image or profile.

Reason #4: Few contact (Less than 250).  I understand you are careful with who you let into your network but less than 500 contacts does not foster any confidence that the recruiter is “well connected”.  It is also unlikely they will connect with you, even if they do not share who they are connected to..

Reason #5: About 50% have completed their summary information (your elevator pitch).  When it comes to their work history it seems they are not willing to provide much detail about it other than their title.  Less than 10% have discovered the multi-media possibilities of LinkedIn.  It seems the motto is “less is better”.  Again not fostering confidence.

Reason #6: Recruiters do not seems to share much which groups they belong to.  Most are part of 8 to 12 groups mostly general or peer groups.  So again, it makes it difficult for candidates to get in touch with them.  (Tip: remember, you can send free emails to all group members). Additionally, recruiters do not seem to follow any companies.  Most follow their own only.

Reason #7: Few recruiters are active on other networks such as Twitter, Facebook or Google+.  So Twitter handles can barely be found on their LinkedIn profile.

Reason #8: You have “Select what others see when you’ve viewed their profile” set to anonymous or semi-anonymous.  The candidate is not able to click back.

Reason #9: Recruiters barely use Status Update to inform their network they are looking for candidates or even better sharing valuable information about the recruitment business or processes.

Reason #10: Most recruiters have few endorsements (sign of unhappy candidates?).  And recommendations are even more hard to find.

When it comes down to company profile, recruitment companies do not stand out an example.  Here are some examples:

    • 76% have their logo on the company profile
    • 33% have a cover picture
    • 41% have Products and Services filled in
    • 22% have recommendations for these Products and Services
    • 33% use Company Status updates to inform their followers about new opportunities or to share information with their contacts.
    • 97% of all company updates NEVER get shared, liked or commented on
    • Less than 50% mention on their website they can be found on Social Media!

.I would like to end with 2 conclusions:

  1. Recruiters still social media (and LinkedIn in particular) as a one-way street where they control the drive direction.  However, social media is a two-way street with a lot of opportunities.  Most recruiters are aware they need to have a professional profile but they have a long way to go.
  2. Recruiters seem to forget they need to find new clients and opportunities to fill too, but their profile does not appeal to future clients.

What reasons do you have not to visit recruiter’s profile?  Love to hear from you!

If you are interested in getting a copy of the results of my survey (200 companies and 750 profiles reviewed), please mail me at mic@vanguard-leadership.be .

Participation – Amplification – Gamification

December 24, 2012

TrendsThis is the time when everyone creates a list of things that were or things that will be.  Normally, I do not participate in this ritual but this year I  can’t stop myself.  The reason being that the lists I am seeing are so out there in terms of predictions that I want to bring back to pragmatism to 2013.  I see 5 major trends for 2013 and here they are!

Participation – Now that Facebook has reached over 1 billion members, it is fair to assume participationthat in Belgium we will round the cape of 5 million in 2013.  With LinkedIn having 187 million users, we will pass the 1.5 million users in Belgium in 2013.  However, I am predicting a boom of twitter usage in Belgium with thanks to the traditional media. Inspirational is the radio with programs such as #hautekiet or #touché, TV with the hashtag #7dag or #SODD, and traditional magazines such as Flair, Humo and many more.  Slowly they are driving consumers to Twitter and thus comes the explosion of number of users.  I think we could be looking at 2.5 million accounts with 1 million active users by the end of the year.

Amplification – Many companies are setting up company accounts on social media but they are struggling to get the following they would like to have.  However, they are forgetting the “untapped potential” they are sitting on.  A fair amount of their employees is active on social media (Facebook, Twitter, LinkedIn, etc.) during and after working hours (survey Vanguard Leadership October 2012).  Unfortunately, they rarely follow, like or support their company on social media.  And these would be the best ambassadors for your company.  Remember the old days when they were motivated to recommend their company to their friends in the real world…

ampliCompanies are taking notice and we are seeing that large companies are running “awareness sessions” for their employees with a number of goals in mind: provide information about the general use of social media, explain the social media policy but mostly to ask employees to become social media ambassadors for their companies.  This leads to another trends for 2013, the introduction of social media “amplification software”.  These software packages will allow companies to post messages on the corporate accounts, inform their employees, ambassadors and influencers about these messages and have them re-distributed by their employees, ambassadors and influencers.  Tap into the “untapped potential“.

Gamification = Even though this word has been on the lips of many, I think 2013 is thegame year when it will become real.  The gaming techniques will find their way in which we use social media, learn, or do business.  Today the emphasis  lies on badges, mayorships, free goods, etc. but the evolution is going to be quick and innovative.  A true revolution in the making.

So the biggest challenge for companies in 2013 is how their are going to use awareness building  to inspire their employees’ participation to social media to become ambassadors and amplify the corporate messages using a number of gamification schemes.

How far on this journey are you today?

Finally, I want to wish you all a Merry Christmas!

xmas

Why the political parties have no Social Media Policy?

December 25, 2011

2012 is an election year. This is not only the case in the US, but also in many other countries including my own, Belgium. There will be local elections and union elections this year. But I am looking forward, with a lot of anticipation, to how US politics will be using Social Media to rally to victory. Four years ago, Team Obama surprised everybody, but this year, many politicians and candidates will be fighting back and use the same weapons.

What I can not stop wondering about is whether the Democratic or Republican party has a Social Media Policy. I do not think so and in all honesty I am not sure they can make one that sticks. In reviewing the database of social media policies (http://socialmediagovernance.com/policies.php), there are a number of elements that always show up in such a policy. Maybe this is a good time to benchmark some paragraphs of these policies versus the political world. It will become apparent why it would be close to impossible to create a Social Media Policy (that would stick to) for any political party: Here are some clauses and further meaning:

  • Respect your Audience: One should show proper consideration for other’s privacy and topics considered inflammatory.
  • It is a Conversation: it is supposed to be a two-way conversation and not just shouting out to the audience.
  • Respect your competition, do not pick fights or launch personal attacks: Seems very obvious and does not really require any further explanation.
  • Be honest and transparent: do not be sneaky or devious. Do not have others go out there and say good things about you and bad things about others. Stay away from ghostwriters.
  • Be yourself and respectful: Voters will see through your marketing tricks and talk. Be passionate and let that show through your personality.
  • Get your facts right: Separate your opinions from your facts. How often is this not forgotten?
  • Admit mistakes, apologize and correct your mistakes: do not be afraid to say that you were wrong. Admit to those mistakes and correct them.
  • Think twice about posting: Before you post think about how it will be perceived since that is what people will see as the reality. The internet does not forget easy. Make sure you are allowed to post this content.
  • Do not lie: Obviously since you are personally responsible for “speaking” on a public platform.
  • Add Value: People’s time is valuable so do not waste it with.
  • Aim for Quality and not Quantity: Offer your contribution with content and in context.
  • Do not spam your audience: Respect people’s time.

As most companies and organizations are urged to create good social media guidelines and policies, I think politicians should set the example. However, I know that politicians stand on the barricade when they see these types of policies, but just like marketers they feel that their hands are tied. So I wonder if any of the political parties are even giving this any thought and would love to hear from them. Any thoughts?

The Social Media Policy undercover

December 5, 2011

Social Media Policy is more than a document; it is a process and an attitude.

More and more but still too few companies are thinking about creating a social media policy. This however only the beginning. From experience I can say that within companies that have a social media policy less than 10% of all employees know about its existence. Even worse, earlier this year I even encountered HR managers (from ICT companies) that were unaware of their own policy even though it is publicly available on the internet. So there is a need for more than just a document.

The implementation of social media must be seen as an implementation of an ICT application. Remember, social media platforms are true Cloud Computing applications and require thus a good implementation plan. The creation of the policy document is only a little step in this process. Additionally, you can use the social media policy to create the necessary awareness of social media for all your employees. They can learn about the who, the what, the benefits and the dangers of social media. It is important to show them that the individual’s behavior cannot only influence the perception about them but also the company in both positive and negative sense. The guidelines mentioned in the policy will enlist your employees to be your best ambassadors. A benefit that is too often forgotten.

Every policy contains both traditional guidelines and policies about the use of social media during and after working hours. It is also good to include the different platforms and profiles where the company can be found. This often forgotten and leads to employees making all kinds of groups and profiles without any coordination or approvals. Another benefit of your social media policy is that you clearly state what training (platforms where the company is active sounds like a good rule) is made available to all employees to make the most of the platforms. Let’s be honest, who reads a book on how to set your facebook privacy settings?

And then there is the distribution of the policy within your organization. Do not just send an email or put it on the intranet. This is the quickest way to go into hiding and thus not to be understood or known by the employees. A personal presentation or creative approach will reap benefits and create excitement. Creating a video (Ministry of Justice of the state Victoria), a commented PowerPoint (Salesforce.com) or a cartoon strip (Adidas). Reaching the employees individually is key especially since you are handing them useful guidelines to protect their (and the company’s) reputation.


Now your policy is effective! Successful companies are those where the social media policy promotes ambassadorship and people are made aware through training and induction programs. If you have any questions or comments, please react via the comments field in this blog!

Have you joined or left Google+?

October 18, 2011

In July Google announced its newest addition in terms of social media: Google+.  This was Google’s next attempt to make a big splash in the social media world.  At that time I was really questioning the viability of such a new network and I think looking at where we are today, I still stand by my views.

Yes, I ranted and raved about the fact that I was not able to get onto Google+ but with thanks to a few friends I finally succeeded.  The frenzy Google+ was looking for did not miss its target.  The number of users grew to 20 million in no time.

Over the time I have been using Google+, I have not seen any (good) reasons why I would drop my other social media platforms and again I have been proven right.  Today, Google+ might claim to have millions of people but like I many have created an account, seen what the buzz was about and then left account inactive.  My point is that if all my friends are on other platforms, why should I switch…

Even worse, I ran across a post (http://mashable.com/2011/10/12/eric-schmidt-google-plus/) about Google senior management not being on Google+.  It seems that they were not eating their own dog food.  Since the public announcement of this fact, Google management has decided to join.  Now let’s see how their activity levels will be in the next months.

Looking at the stats for Google+, we can see that about 40 million accounts exist but it seems a boy’s network and a lot of them are working the field of social media.  Lately, posts have been showing up that Google+ is declining and/or loosing active users.  The main reason behind this is Facebook and the other social media platforms are taking the “new Google+” functionality on board quickly to re-establish their lead.  So what Google+ is accomplishing is to keep the competition on their toes, which is not bad!

Now that Google+ has opened up to the public, I am wondering if the adoption rate by “real” people that will actively use it, is going to go up.

If you just joined I would love to hear your experiences.  If you left, why?

To Be or Not To Be on Social Media?

September 18, 2011

Many companies and professionals are already using social media to promote their products and services, connect with their clients and prospects and manage their reputation.  However, there are even more skeptical people in this world (working in smaller companies or as freelancers) that think of 1000 reasons why they should not be present.  Let me give 10 reason why they should reconsider.

Looking for new clients and prospects?

1. We live in a knowledge society, so sharing our knowledge is best done through a blog which will increase your visibility.  You will be able to provide your clients and prospects with relevant information and score higher in Google Search (SEO).

2. Your Blog will help you demonstrate your expertise in your field.  You will become a source for information for both your existing clients and your prospective clients.

3. Social Media allows you to be on top of things.  You are able to spot questions in your field of expertise and answer them quickly.

Looking for new contacts?

4. The power of social networking lies in the 2nd degree (the contacts of your contacts).  Social Media allows you to reach out to these 2nd degree contacts easily to establish new connections.

5. Social Media allows you to identify the Influencers in your domain of expertise.  Connecting with these Influencers will allow you to (possibly) use them for introductions, recommendations, and feedback.

6. Storytelling  is very powerful, so you should tell a good story!  Clients and prospects alike will get to know you better and this will lead to more trust.

7. By now you know you can not do everything yourself.  Creating a strong network is thus a must.  Social Media allows you to find Freelancers, Consultants and new business partners quickly and efficiently.

Looking at new products and services?

8. Social Media allows you to creatively promote your Products or Services.  Using video or photo you can lift the customer experience to the next level.

9. You have many good ideas but will they fly?  Crowd sourcing will allow you to test the waters without spending much money.  People love to help and contribute.  But remember, treat them special whether your product or service flies or not.

Finally, the last point (and in my opinion the most important one) is that you should be present in social media to listen what is being said about you, your company, your products and your people.  As is the case in the real world people talk about you in the widest sense of the word (just think when you were at a network meeting and someone was talking about you behind your back… What did you do?). You need to start Monitoring Social Media for mentions (both GOOD and BAD) today!

Have other ideas, concerns, blocking factors, etc., then I look forward to your comments to this post.