Posts Tagged ‘video’

Will Live-streaming throw our privacy completely overboard?

April 2, 2015

The world of social media is changing at a quick pace and some innovations make it even shake in its foundations.  It has been touted that 2015 was going to be the year of the video.  But what is happening now is just mind boggling.  Personally, I love it! Live-streaming has just gone personal!  Meerkat and Periscope are among the shakers in this field.

meerkat

What is meerkat or Periscope?

Live-streaming is nothing new but personal live-streaming surely is.  Meerkat and Periscope are personal live-streaming video apps using a twitter account to rally viewers and share live video content.  We are even more at the point of being a reporter with camera in hand (our smartphone) than with pictures.  And yes, today the service is only available for Iphone users.  Below is an infographic comparing the 2 main players.

infographic meerkat

Meerkat was the first to jump the gun and soon had many followers (over 100K in less than a month).  But then came along Periscope (by Twitter) and the steep rise stopped in favor of Periscope.  Who will be the winner?  I guess the app that gets soonest on Android/Microsoft, I think!

The potential of live video streaming is huge.  Creative marketers will be able to feast on new things they can do starting with streaming product launches, product demonstration, events, interviews, promotions and much more.

However, the biggest issue still has to be tackled.  Privacy is hitting yet another tilting point.

What privacy?

Privacy and the internet are an oxymoron and contradiction anyway.  But these apps hold the potential for many more breaches.  It could be a nightmare in the waiting.  Looking at the terms of use of both platforms (MeerkatPeriscope) they are dodging all responsibility and beyond.

Here is an interesting paragraph from Meerkat

All Content, whether publicly posted or privately transmitted, is the sole responsibility of the person who originated such Content. We may, but are not required to monitor or control the Content posted via the Services and we cannot take responsibility for such Content. Any use or reliance on any Content or materials posted via the Services or obtained by you through the Services is at your own risk.”

But beware and please read carefully the section after the word “reproduce”:

You retain your rights to any Content you submit, post or display on or through the Services. In order to make the Services available to you and other users, Meerkat needs a license from you. By submitting, posting or displaying Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distribution methods (now known or later developed).”

The service claims not to store the video but are you really sure?  I would suggest you read these Terms of Service agreements carefully.

But again, you will ask me “Where is the privacy issue?”

stopWell, what if people start streaming live video from a paying event? Of from a soccer game where a TV station has paid the screening rights?  What if you are filmed and have not given your consent?  What if people start streaming video from places where disasters have happened?  These are all situations that will raise the bar in the privacy game.  And yes, the first events where Meerkat was banned are a fact.  But how can you stop this?  You can’t ask people to check in their smartphone when they come to your event.  Interesting times ahead!

Finally a last thought. If this service would have been offered by Facebook, the world would have been up in arms around the privacy issues but for now people focus on meerkat-in-carthe gadget level of these apps as if there is no issue.  We hear a lot of speak about using your common sense or like Meerkat puts in its rules “Be Kind”.  We all know where that road leads to.

Let me be clear that I am very excited to see these evolutions and technology appear. I will be a supporter from day 1 but will keep a close eye on the dark side of this technology.  I wonder what you think about this technology and the privacy issues that it entails.

Learning goes social

July 25, 2010

As a follow on to my blog post of July 2nd (http://wp.me/pnzGc-6f), I want to expand the subject with newly acquired information from the conference where I presented my research and survey on social media in Learning and Training.

There are a few conclusions I heared and want to put forward:

  • There are certainly a number of good examples around of how (e-) learning can happen using social media.
  • There seem to be no negative stories around especially in the training sector (Domino Pizza’s example overlooked?), but that is more because the professionals in this domain are thinking along the next point in the list.
  • Learning should be kept within the firewall and not use publicly available tools.
  • Platform vendors seem to think they have included social media in their products.
  • Platform vendors seem to be re-inventing functionality of social media tools rather using existing platforms.

Focusing on the positive, as I mentioned, there are some good examples out there of how you can use social media in a training and development environment.  Here are a few examples.

One area where social media could play a big role is in induction training materials.  Learning to understand the new organization you will be working before you actually show up should have enormous payback.  Here are 3 elements that come to mind:

  • You can start the process before the person actually starts working for you.
  • Video, org charts, contacts, mentors and products can be provided to smooth out the initial period.
  • It will increase the retention

Video is certainly the best media to use in social learning.  Companies like Black& Decker, Waterford Wind Turbines or BT (Dare2Share – http://www.btplc.com/today/art88664.html) have demonstrated that social media is a viable channel to learn.  Each of these examples have demonstrated a great ROI whether that is in $ or in less downtime.  The type of training needed is different.  Here is a concept: Teach people how to make and upload a good video…

I think Winston Churchill was right when he said “I hate to be trained, but I love to learn”.  Social learning is something that needs to come from the grass roots up where people help each other rather than being told to use social media to actually sit down and learn.

Your feedback and comments are welcome.  You can reach me via a number of ways:

Email: adammic@vanguard-leadership.be

Mob. +32 478 50 41 35

Website: www.vanguard-leadership.be

Blog: https://micvadam.wordpress.com/

Find me also on Twitter, Facebook, LinkedIn, Plaxo, Netlog, etc.