Open letter to LinkedIn
Time to vent! I will abuse my own blog to vent some of my frustrations with LinkedIn. However, some of my readers might be suffering from the shortcomings below
Let me start out by saying that I am a very big supporter and user of LinkedIn but as a professional you bring me a lot of frustration. As a social media professional, I try and teach people the good use of LinkedIn but time after time you, LinkedIn, brings my and its reputation down.
I am not sure what kind of quality control you have in place when it comes to English and Non-English versions but the interface really looks sloppy and it seems that complaints are not taken seriously thus giving us the impression you do not care what 350 million people suffer from daily.
Let me explain what I mean.
It starts on the home page where some people have the Long Form publishing button and others not. While in the past you provided the option to request, this is no longer possible thus 2 different versions without a clear explanation when user will get access to Long Form Publishing.
While I love the new contact sheet, I still regularly people with the old contact screen. And yes, there might be a button asking change the lay-out, people do not always see or get it. Thus here too 2 different versions (and they have nothing to do with the one above versions it seems).
When it comes to personal contacts, some people have the button to add relationship details while other not. No clear explanation why.
There are some conflicting messages like in posting a job. On the start screen you mention 3 easy step while on the job posting itself only.
And then there are the paying versions of LinkedIn. It seems there are ways to get a paying subscription:
- Upgrade your profile from your personal account settings page
- Upgrade via the Business Services button
Did you notice that the job seeker solution has been dropped in the Business Services? And then there is the myriad of pricing schemes that are floating around. Most of them no longer featured anywhere.
Since I regularly teach classes in Dutch and French, I change the language on LinkedIn. From a functionality point of view there are differences. Here a few examples:
- Under the “who viewed your profile” the options of ranking and post views does not appear
- Endorsements are no longer triggered when you view a 1st degree contact
- Removing contact button sometimes disappears
And then there is the mix between the local language and English like in sections such as “Keep in touch”. And yes, this could be a cookie issue but when I change my UI I expect all of it to be updated.
There are many instances where this seem to happen. I would categorize this under sloppy programming and poor Quality Assurance.
Call to Action
Though I understand LinkedIn is constantly adding (and removing) features to make it more attractive, this is no excuse to provide so many different UI’s (User Interfaces) and active versions. I am seeing 5 to 10 different UI’s on a regular basis. I think the roll up of profiles and version needs to be quicker and smoother.
It might actually make sense to involve non-english trainers and professionals in your Quality Assurance process as well as provide clear timelines when functionality is available to all users in any language. And yes, I would love to be included!