Posts Tagged ‘content marketing’

Will Live-streaming throw our privacy completely overboard?

April 2, 2015

The world of social media is changing at a quick pace and some innovations make it even shake in its foundations.  It has been touted that 2015 was going to be the year of the video.  But what is happening now is just mind boggling.  Personally, I love it! Live-streaming has just gone personal!  Meerkat and Periscope are among the shakers in this field.

meerkat

What is meerkat or Periscope?

Live-streaming is nothing new but personal live-streaming surely is.  Meerkat and Periscope are personal live-streaming video apps using a twitter account to rally viewers and share live video content.  We are even more at the point of being a reporter with camera in hand (our smartphone) than with pictures.  And yes, today the service is only available for Iphone users.  Below is an infographic comparing the 2 main players.

infographic meerkat

Meerkat was the first to jump the gun and soon had many followers (over 100K in less than a month).  But then came along Periscope (by Twitter) and the steep rise stopped in favor of Periscope.  Who will be the winner?  I guess the app that gets soonest on Android/Microsoft, I think!

The potential of live video streaming is huge.  Creative marketers will be able to feast on new things they can do starting with streaming product launches, product demonstration, events, interviews, promotions and much more.

However, the biggest issue still has to be tackled.  Privacy is hitting yet another tilting point.

What privacy?

Privacy and the internet are an oxymoron and contradiction anyway.  But these apps hold the potential for many more breaches.  It could be a nightmare in the waiting.  Looking at the terms of use of both platforms (MeerkatPeriscope) they are dodging all responsibility and beyond.

Here is an interesting paragraph from Meerkat

All Content, whether publicly posted or privately transmitted, is the sole responsibility of the person who originated such Content. We may, but are not required to monitor or control the Content posted via the Services and we cannot take responsibility for such Content. Any use or reliance on any Content or materials posted via the Services or obtained by you through the Services is at your own risk.”

But beware and please read carefully the section after the word “reproduce”:

You retain your rights to any Content you submit, post or display on or through the Services. In order to make the Services available to you and other users, Meerkat needs a license from you. By submitting, posting or displaying Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distribution methods (now known or later developed).”

The service claims not to store the video but are you really sure?  I would suggest you read these Terms of Service agreements carefully.

But again, you will ask me “Where is the privacy issue?”

stopWell, what if people start streaming live video from a paying event? Of from a soccer game where a TV station has paid the screening rights?  What if you are filmed and have not given your consent?  What if people start streaming video from places where disasters have happened?  These are all situations that will raise the bar in the privacy game.  And yes, the first events where Meerkat was banned are a fact.  But how can you stop this?  You can’t ask people to check in their smartphone when they come to your event.  Interesting times ahead!

Finally a last thought. If this service would have been offered by Facebook, the world would have been up in arms around the privacy issues but for now people focus on meerkat-in-carthe gadget level of these apps as if there is no issue.  We hear a lot of speak about using your common sense or like Meerkat puts in its rules “Be Kind”.  We all know where that road leads to.

Let me be clear that I am very excited to see these evolutions and technology appear. I will be a supporter from day 1 but will keep a close eye on the dark side of this technology.  I wonder what you think about this technology and the privacy issues that it entails.

50 Shades of Content for your LinkedIn Company Profile

March 15, 2015

linkedin compWhether you like it or not sharing content on your LinkedIn company profile will help your company’s visibility and allow its employees to share valuable company approved content via their personal profile.  However, most companies and people have no idea what to share.  Therefore I have brought together these 50 posts from 33 companies and organisations as a source of inspiration on what to share on LinkedIn.  When you take a look at this list, I am convinced you will not be able to say that you have no content to share anymore.

LinkedIn company pages are essential for branding and for building and sustaining a following and community. LinkedIn is providing B2B companies with a unique opportunity to present themselves as thought leaders and generate meaningful conversation about their businesses. Sharing the above content will increase readership, create visibility and encourage employees to share the content in their professional network.

So what are you waiting for to post every day on your LinkedIn company profile?

The 10-60-30 Rule of Social Selling

April 12, 2014

If Social Selling is all about Connecting, Listening and Content Sharing, then getting started on Social Media can be a daunting task. Have you ever wondered which tools you could/should be using? And more importantly, how much time you need to spend on it. Here is my take (and experience) on it.

connect - listen - share

Connecting
Social Networking platforms are made for connecting. Here you will find the obvious candidates such as LinkedIn and Twitter. However, Xing and Viadeo might be good alternatives in the German and French speaking markets. Not everyone is on LinkedIn. In a B2B situation, Facebook seems the last option social sellers jump on. But since so many people have a profile here, it might make sense to link here too but you need a clear strategy on what and how to share. The inevitable discussion between personal and professional lives.

Finding and connecting new prospects and clients are here clearly the marching orders. Nothing new so far. Make discovering new contacts part of your daily routine.

Listening
Here it becomes a little more complicated and time consuming. There are at least 2 reasons for monitoring: understanding what your contacts are saying/doing/interested in and finding interesting content to share in the content sharing stage.

Listening to what your contacts are saying can be done through Hootsuite and LinkedIn Saved Searches, while finding content could be done through Google Alerts, LinkedIn Pulse, Feedly or any other RSS feeder program.

How much time you will be spending on this part of your social selling routine will vary a lot depending on the number of contacts, the activity level of those contacts, the variety of topics you are following and how much reading you will be doing yourself.

Content Sharing
Content is everywhere on the internet but prime locations are Slideshare, YouTube (or Vimeo), Blogs and Forums. Once you have that content you will want to share it. Tools such as Buffer or Hootsuite.

Additionally to sharing interesting content from others (less than 40% of all your content) you will need to create. You might create presentations, blog posts and general status updates/tweets. Let me be clear that this is a time intensive task and thus easily postponed. Once you created your own content you will want to share this with your contacts via Status Updates and Tweets.

Finally, through the monitoring and listening programs you will also find more opportunities to engage with and help your clients and prospects. Your entrance ticket to become a trusted advisor.

Again, it is hard to put a number on this when it comes to time spent. Do not consider this lost time but think how much time you saved by not having to drive to your client to have a conversation.

10-60-30 Rule of Social Selling
Social Selling is more about the approach rather than the use of a number of tools (see above). Over the course of time, this has evolved into a daily routine. My experience has demonstrated that the different steps and tools must be interwoven with everything you do during the day.

Today I can say that I spend about 10% of my time working on the connecting bit. 60% reviewing what my listening tools unearth in terms of client conversations and content. And I must admit that most of the time goes to reading and qualifying whether this information can be shared to provide more value to the clients (and me, of course). Finally, 30% is the actual sharing and personal content creation.

So how does your social selling routine stack up?


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