The last few weeks it has been raining negative messages around Twitter. But what if the Twitter whale really washed up on the beach what would the consequences?
Loss of employment
The first group of people impacted are those companies that make tools to slice and dice Twitter. There will be a lot of blood flowing on the floor. From monitoring platforms to posting platform and tools of all other kinds. I see you thinking: “It is only startups and who cares? But it is not only a large number of startups that would go out of business overnight but also some of the big players would get hurt and have to let go of people. Not to mention companies using these tools.
OMG! The Klout score could really disappear for real.
Companies and Organizations
Twitter has been the tool that many companies have used to provide customer service and/or get close to the r customers. All of a sudden they would lose their eyes and ears on their community, Back to phone canvassing or trying to move the communities to one of the remaining platforms. Let’s be honest, you don’t want the twitter type conversations on LinkedIn or even Facebook as a company.
And how about the users of Twitter. They would have so much time on their hands. No more checking their influencers (an retweeting or pressing like), no more content curation, no more personal branding tweets to be sent, no more customer service complaints, etc. just to name a few. What would they do with all this regained time?
Let’s be real, Twitter washing up on the beach would mean that we are left with only 2 real networks. Google+ has been catching rays on the beach for a while now. Would Tweeps really move to LinkedIn and/or Facebook with their content and messages?
What a nightmare that would be for both the platforms, companies and users. I can’t image what messages on LinkedIn will look like or how the amount of spam in LinkedIn groups will spiral as the (professional) influencers from Twitter flock to LinkedIn. What if more people started to complain about company services and products on Facebook (or LinkedIn for that matter)… Could customer service really move to Facebook? I guess Not!
The long and short is that Twitter is likely not to disappear, so stop whining and spreading negative news. I kind of want to come back to my predictions for 2015 in the sense that if Google with Google+ (They have the users) and Twitter (they have the content) should team up (Twoogle?) they can be a counterweight to the two protagonists. I wonder…